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WHAT IS SEO AND WHAT FACTORS DO WE CONSIDER WHEN CHOOSING A SEO COMPANY

SEO (search engine optimization) needs to be done on a website so as to ensure that it ranks well in the search engine. Although having an SEO service done can lead to an increase in sales and profit, it is not a service that would yield results overnight. It is a struggle till the top and it can even take up to seven months without having any noticeable changes. However it is the only way to go. It often happens that some websites of smaller businesses are displayed faster than bigger businesses dealing with the same product after doing a search on the internet. This is because unless the website is optimized for the search engine, it cannot rank any higher regardless of the size of the business.

Houston has huge businesses with big websites which rank very high. This did not happen by itself. The entrepreneurs make sure that they get the best SEO services offered. These services can be obtained by doing an internet search on Google because the experts are available online. There are two ways of doing an SEO. That is onsite and offsite SEO.

Onsite SEO is done continuously making sure that the website is presented in the best way possible to bring some light on it so that it can be easily spotted by search engines. This is achieved by ensuring that the following is corrected.

Errors in coding. The search engines understand a coding language that is in form of HTML. They are symbols and signs which are not readable in any language but that is what makes the engines display what is contained in the web page. Poor coded content will never show.

Relevant content. The topics must be in line with the full articles otherwise it would confuse the search engines

Blogs. There should be an active blog and posts must be lengthy and full of content.

Links tied to your keyword. Links should connect the website with more authoritative websites

Internal linking. The links should be full of information and active.

Sitemaps. Everything should be clear.

Analytical tools. They should be used to make the site more attractive.

Social media Tie-Ins. Social media markets the website greatly and makes people aware of the services offered.

Tittles, headers and tags. They should be looked into because the services will not be visible if they are not correctly done.

Offsite SEO ensures a website’s domain authority making the search engines identify it as a source of relevant information to the visitor.

Advancement in technology in today’s world has resulted into a very great need for any company to have an online platform where the business can show to the world what they have to offer. Houston plays a bigger part in online marketing and sales compared to most cities in the world. This is because it is home to so many top companies who rank as heroes in SEO (search engine optimization) campaigns. Practically speaking, no business owner would like to associate with a failure in a risk- taking engagement like SEO. The following are the key factors to consider when choosing the best company.

SEO techniques. There are only two groups of techniques when it comes to SEO. These are white hat SEO and black hat SEO. White hat SEO are the only recommended techniques by the search engines. They are not crafted and are represented in a natural way. Black hat SEO involves some short-cuts and invented formulas which can initially work but there is no guarantee, and they expose the website to the danger of being penalized and drop in traffic in an overnight.

Services. Apart from good SEO services, they should be providing other services which are a prerequisite to having a good optimization. They include web design and development, site layout, basic optimization, key word optimization, back linking, structuring, social media marketing, content development and analysis.

Tools. A SEO package should include both application and optimization tools. A good company should make use of the best tools ever.

Pricing. SEO should be cheaper than other techniques like pay per click, video marketing and ads.

Timeline. This should communicate a lot about their possibility of bringing about success. If the company promises a very short timeline, there are chances that it will not work or the techniques used are black hat.

Portfolio and track record. The past projects should be clearly indicated and details about them. Track record focuses mainly on customer’s feedback.

Experience. A longer existing company has learned so much about the algorithm changes and its effects on good ranking websites when they were forced to go back to the drawing board.

Deliverables. They should not put so much emphasis on giving fake promises but rather show how they achieved high traffic, the conversion rate and minimal bounce back.

Reporting. Reporting structure and timetable should be given. They should also give regular updates on how the company is performing.

Money back guarantee. Because there is no way you can tell the outcome of the optimization, the company should be flexible. Some do not ask for any payment before the websites ranks while others promise to refund the money back if it fails.