Forever Living Products Company Profile Pdf Download !NEW!

Forever Living was founded in 1978 in Tempe, Arizona by Rex Maughan.[1] By the 1990s, Rex Maughan had purchased the Texas company Aloe Vera of America, with Aloe Vera of America selling its products to Forever Living for distribution.[4] Some journalists have likened the multi-level marketing business model of Forever Living's distribution system to that of a pyramid scheme.[5][6][7]

According to Arthur Andersen's Top 100, as of 1993, Forever Living Products International was Arizona's second-largest private company.[9] As of August 1995, Forbes reported the company's product line included "deodorants, toothpaste, laundry detergent and three dozen other products, nearly all of which contain extract of aloe."[10]

Forever Living Products Company Profile Pdf Download

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In 2004, claims made about Forever Living products were found to be in violation of several laws in Hungary related to advertising, registration of nutritional products, and the use of cosmetics as medicinal agents. As a result, the company was fined 60 million HUF (approximately US$280,000).[21]

In 2015, Forever Living was criticized by the UK Advertising Standards Authority for making false claims about the health benefits of its products, which were sold as a cure for various diseases ranging from diabetes to Crohn's disease. The company was also warned not to use health professionals in its promotional materials. Subsequently, the UK Medicines And Healthcare Products Regulatory Agency launched an investigation after it was revealed that NHS staff were moonlighting as sales people.[28][29][30]

As President, O'Hare will build upon Forever Living's 45 years of offering high-quality nutritional products and supplements, creating effective new products that are relevant for today's market and lifestyles. He will also lead the company in continuing to invest in digital solutions and an innovative marketing plan to empower its Forever Business Owners. Most importantly, he will continue the legacy of Forever Living's late Founder and CEO, Rex Maughan.

Although aloe is most commonly used topically, Forever Living's key product has been its aloe vera beverage. The substance has long been used as a purgative agent, to which Maughan may have been referring when he asserted, "Aloe vera helps our bodies perform like they are supposed to." By the mid-1990s, the company had developed three flavors of aloe "juice": cranberry, apple, and natural. Although Forever Living promotes the natural flavor as "exotic," Christopher Palmeri characterized the taste as more near that of "turpentine" in his 1995 piece. The nutritional benefits of aloe consumption remain debatable. Some doctors note that aloe products are at worst ineffective, while others, like Mount Sinai School of Medicine's Dr. Victor Herbert, have asserted, "There is no reason for humans to drink it." Aloe drinks generated about 50 percent of Forever Living's annual sales into the mid-1990s.

The company also made dozens of skin care products from aloe, including lotions, creams, soaps, hair care products, deodorant, aftershave, lip balm, and a burn treatment. Other aloe-based goods included toothpaste, colognes and perfumes, and laundry detergent.

FLP launched its line of Forever Bee Products in 1983. At the core of this group of nutritional supplements is "Royal Jelly," a food created by honeybees especially for the queen bee. Some scientists attribute the queen bee's growth, reproductive ability, and comparative longevity to her consumption of royal jelly. The company offered royal jelly in 250 mg tablets, bee pollen (the worker bees' food source) in 500 mg tablets, bee propolis (from the walls of the hive) in 500 mg tablets, and pure honey. Forever Living made absolutely no claims that humans who consumed these products would obtain the same health benefits apparently enjoyed by the bees, making assurances only about the source, potency, quality, and purity.

Although the founder has asserted that, initially, he was not interested in selling vitamins and diet products, nutritional supplements would become an important segment of the Forever Living line. The company combined aloe with vitamins, ginseng, minerals, fish oils, garlic, and other substances to make an array of nutritional supplements. Forever Living's promotions were peppered with pseudo-scientific terms like "flavonoid extract" and "bioflavonoids," but the most the company would guarantee was that its products would "make people feel better and more beautiful." 006ab0faaa