A project organized by FOM as part of the University-wide Entrepreneurship Initiative


1. Dates for First & Second Progress Presentation dates changed.

2. Date added for Submission and for Product/ Service Showcase.


To develop students’ thinking and reasoning abilities by involving them with the ideation process which concentrates on the process of generating, developing and communicating innovative ideas that will be proposed as a practical and commercial creative problem solution through the entrepreneurship framework at the academic programme level.


  • Open to MMU Undergraduate and Diploma students who have great ideas or who have developed physical prototypes/services.
  • Teams can be of any reasonable size to give a breadth of expertise in technical and business related matters.
  • Team members must be represented by not only FOM students but also student/s from the other faculties who may contribute to the idea, talent or skills in the development of the proposed product or service.
  • Each team must be supervised by a Mentor who must be a FOM academic staff.

THINK (1st ROUND): Idea proposal

  • Registration from 22 July – 14 August 2017 (Please go to the link provided below)
  • Submission of idea proposal by 21 August 2017
  • Presentation of idea proposal date is 5 September 2017
  • Best five (5) teams will be selected and proceed to Round 2
  • All participants will be given certificates of participation
  • Best 5 teams will receive prizes worth RM50 each
  • The idea proposal will be evaluated by a group of expert panelists. The standard evaluation criteria are:

- Define what is the problem that is intended to be tackled and from which area of interest does the problem originate from (e.g. telecommunication, automotive, foods and beverages etc).

- Generate as many possible ideas/solutions to the defined problem.

- Decide which is the most effective idea/solution.

PITCH AND WIN (2nd ROUND): Business Plan

  • The five (5) finalists must prepare their team's Business Plan following the Business Canvas Model format

Please refer to: https://canvanizer.com/ for further information

  • Each team will be allocated up to a maximum of RM 200 to cover cost incurred during the preparation of the Business Plan
  • Pitching:

- The finalists will present their Business Plan to a panel of judges.

- Date of pitching is 2 October 2017

- Prizes worth: First: RM 500; Second: RM 300; other 3 teams will receive RM 150 each

- All participants will be given certificates of participation

- The first place winner will proceed to the 3rd Round

  • Product development:

- The winner will develop the proposed prototype of product/service.

- A maximum of RM 1,500 will be allocated to fund expenditures arise in developing the prototype of the


  • Progress monitoring:

The team will present their progress on the prototype of product/service development on the following dates:

16 October 2017 and 3 November 2017

  • Prototype of product/service submission:

10 November 2017

3rd ROUND: Showcase of prototype of product/service

  • The team will showcase their prototype of product/service
  • Date : 15 November 2017

Mentor's roles:

  • Guide the team
  • Be present in every presentation
  • Submit progress monitoring report on 31 Oct 2017 and 23 Nov 2017 to Mr Muhammad Nizam Zainuddin
  • The mentor must prepare the account statement at the end of the project (Account template will be provided) and submit to Mdm Zarehan Selamat.