Foldway privacy policy
Last updated: 31 October 2026
Foldway is a puzzle game made by Lazy Moth Studio. Lazy Moth Studio does not collect, keep or sell any personal information about you. Foldway shows ads from Google, and Google collects some information to show them, as explained below.
Your progress stays with you
Finished rooms, stars, paper birds and settings are saved in the app's own storage on your phone.
If you have Android's backup turned on, Android may copy this to your own Google account so it comes back on a new phone. That copy is yours, and Lazy Moth Studio never sees it.
Uninstalling the app removes it from your phone.
No accounts
Foldway has no accounts or sign-in, and never asks for your name, email or any other personal details.
Ads
Foldway shows ads using Google AdMob: a short ad between some rooms, and a video you can choose to watch for an extra hint or skip.
To show and measure ads and to prevent fraud, Google's ad software collects:
your device's advertising ID and app set ID,
your IP address, which can give a rough idea of your location,
how you interact with ads in the app, such as views and taps,
diagnostic information about how the ads perform.
This information is sent over an encrypted connection and handled by Google under its own privacy policy. Lazy Moth Studio never receives it in a form that identifies you. Read how Google uses information from apps that use its services.
Your choices
In the European Economic Area, the UK and other places where the law requires it, Foldway asks for your consent before showing personalised ads. You can change your choice at any time under Settings → Ad privacy choices in the game.
On any Android phone you can reset or delete your advertising ID under Settings → Privacy → Ads (the exact place depends on your phone).
Ratings
If Foldway asks you to rate it, the rating window belongs to Google Play. Play takes your rating, and the game never sees it.
Music
The music is public domain (CC0) and plays from inside the app. Nothing is streamed.
Children
Foldway is not made for children under 13 and does not knowingly collect information from them.
Changes
If this policy changes, the new version will be posted here with a new date.
Contact
Questions about this policy: studiolazymoth@gmail.com