Household Textile Softener Market was valued at USD 10.5 Billion in 2022 and is projected to reach USD 15.2 Billion by 2030, growing at a CAGR of 4.5% from 2024 to 2030.
The global household textile softener market experienced steady growth from 2018 to 2022, driven by increasing consumer demand for fabric care products, rising disposable incomes, and an emphasis on improving fabric texture and scent. The market witnessed a surge in innovation, with manufacturers launching new formulas that catered to various consumer preferences, including environmentally friendly and hypoallergenic options. The growth of e-commerce and modern retail channels further amplified the product's accessibility to consumers. Key players in the industry, such as Procter & Gamble, Henkel, and Unilever, saw significant sales growth during this period, contributing to the market's expansion.
However, the household textile softener market faces a shifting landscape as we move into the 2023-2033 forecast period. Consumer behavior and market demands are projected to undergo significant changes due to environmental concerns, shifting preferences, and growing awareness of chemical use in daily products. Increasing preference for sustainable, natural, and biodegradable fabric softeners is expected to drive product innovation and demand in the coming years. A shift toward organic and eco-friendly ingredients is becoming more prominent as consumers become more conscious of the long-term environmental impact of traditional fabric softeners.
In the 2023-2033 period, global demand for household textile softeners is anticipated to grow at a slower pace compared to the previous years due to the saturation of the market and the increasing popularity of alternative fabric care products. Nevertheless, emerging markets, especially in Asia-Pacific and Latin America, will continue to drive growth, with rising urbanization and increasing purchasing power leading to higher consumption of premium fabric softener products. The demand for concentrated fabric softeners and products offering multifunctional benefits such as anti-bacterial and anti-allergy properties is also expected to rise during this time.
Another trend influencing the household textile softener market is the growing shift towards eco-conscious consumers. The preference for biodegradable, natural, and cruelty-free products is increasing, with brands aligning their offerings to meet these evolving consumer demands. Moreover, there is a rising demand for refillable or sustainable packaging solutions to reduce plastic waste and promote environmental responsibility.
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P&G
Unilever
Church & Dwight
Colgate
Henkel
S. C. Johnson
Werner & Mertz
Sodalis Group
KAO
Lion
Mitsuei
Pigeon
AlEn
Blue Moon
Lvsan
Liby
Yipinjing
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Household Textile Softener Market
Clothing
Home Textile
Based on Types the Market is categorized into Below types that held the largest Household Textile Softener market share In 2023.
Liquid
Dryer Sheets
Dryer Balls
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Household Textile Softener Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Household Textile Softener Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Household Textile Softener Market, By Type
6. Global Household Textile Softener Market, By Application
7. Global Household Textile Softener Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Household Textile Softener Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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