One of the main benefits of digital marketing is the ability to instantly track, measure and optimize your campaigns. If you think your AdWords campaign isn't working, change your ad text, ad size, or other factors. The same applies to your blog post. Experiment with content types, lengths, and frequency of publication until you find an effective formula. Now let's take a look at the four most powerful adjustments you can make to your digital marketing campaign to accelerate growth. Take advice from experienced SEO in Gold Coast professionals!

1) Focus on mobile devices

In 2016, mobile phones replaced PCs as a priority device for Internet access. Today, more than 65% of consumers prefer mobile phones, and nearly 30% use only mobile phones to access the Internet. Ignoring mobile marketing means ignoring the majority of potential customers.

To take advantage of the huge and growing mobile phone market. Make your website mobile-friendly, use Accelerated Mobile Pages (AMP) to create mobile-friendly content, and use Google My Business to consider text message marketing.

2) Simplify engagement

Marketing Week recently conducted a survey to see if people understand the importance and purpose of engaging in marketing and found that up to 25% of respondents didn't even know the business definition of engagement. About 38.5% knew the definition but didn't take the metric seriously.

It is important to understand and evaluate engagement as a marketing indicator. Focus on how to facilitate engagement. Among the options to consider, it's easy to find an action call (CTA), use social buttons and social login to integrate social media into your website, provide a comment area for feedback, and use email.

3) Use of the specified landing page

To maximize conversions, you need a dedicated landing page for your campaign. Why? This is because the landing page is designed for lead generation, and the home page is not. Landing pages are easy to navigate, less distracting, and don't have to scroll like a home page. When a buyer visits your home page, they may not be ready to take additional steps to understand the key features and benefits that bring them leads. The landing page provides a preliminary overview and a brief sales target achievement process.

4) Testing, monitoring, and retesting

Like everything else in life, there is no perfect marketing campaign. It doesn't matter if you convert 50% of the leads. With some adjustments, it can reach 60%. Therefore, testing is very important. Testing will tell you what works and what doesn't. This helps predict future trends that will help you stay one step ahead of your competitors. Organic search allows users to find products or service providers naturally in search engines without undue commercial impact. SEO is the key to a thriving organic search campaign.

Hope the above blog helped you to improve your digital marketing status, though it’s better to leave other technical stuffs up to professionals, hire the experienced experts if you are looking for SEO Services in Gold Coast and other website changes.

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Source: Focus on These Areas for Improving Digital Marketing Strategy in 2022