Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We discuss how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you understand their influence on both clients and gift recipients.

As florists, we dedicate our efforts to help you express yourself. We help you find the best bouquet for all occasions. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!

See our next article to learn the basics of floral design. With the right use of color and design, we make exquisite flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to provide decorations. Later on, it involved wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of delicate blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made.

Floristry involves raising and caring for flowers. It also includes the process of picking and setting them into creative arrangements. Soon, this led to the business of marketing them to local customers.

Floristry is crafting a collection of blooms and plants into a delightful arrangement. Then, florists set them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people consider it "floral design" or "floral arts".

Since the late 19th century, schools have approved floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also came up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops began making constant and amazing developments to their process.

As a result, floristry surfaced in the market all over America and around the world. To keep up, most flower shops deliver direct to the customer or their recipient. They also offer the feature of placing orders online for convenience.

Today, floristry has come to be an important part of people's lives. In fact, flowers have become vital in the decoration and theme of different events. Many organizations have come up as sources of information for the floral industry.

Among these is the American Floral Endowment (www.endowment.org). Next is the Society of American Florists (www.safnow.org) and the Flower Shop Network (www.flowershopnetwork.com).

They are excellent sources of news and latest trends in the industry. They suggest various arrangements for all kinds of occasions. They also lead customers to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most vital moments in people's lives. Given that, our team of experts commit to providing top-notch service at all times. We aim to help our customers get the most wonderful bouquet for their needs.

As florists, we help people share themselves through custom bouquets and arrangements. With this, they can celebrate the most important events and milestones in their lives. As florists, we help people:

• show love with attractive long-stemmed roses for Valentine's Day

• welcome a new baby into the world

• honor a mother with a beautiful bouquet on Mother's Day

• celebrate a wedding with custom bouquets and other flowers

• brighten up someone's stay in a hospital

• add the fantastic touch to parties and other events

• remember loved ones with amazing floral tributes at their wake and funeral

• make any event impressive with floral arrangements matched to their theme and design

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