Challenges & Solutions

Ingredient shortages

The unpredictability of ingredients poses a significant challenge. 

Maintaining product quality

Ensuring quality of each drink is a challenge, especially with different teammates involved. 

Intense competition

High saturation of competition within the beverage market in the campus. 

Customer feedback  and adaptation

Difficulty in maintaining balance between brand identity while meeting diverse customer expectations. 

Diversify supply chains

Establishing relationships with multiple suppliers to ensure uninterrupted production and consistent product availability. 

Standardize production processes

Each team member underwent rigorous practice according to the established SOPs to ensure consistency in product quality.  

Implement innovative marketing and product differentiation

The marketing strategies focused on highlighting the unique aspects of Fizzy Lime Jelly, such as the unique textures and refreshing lime flavor. As well as engaging social media campaigns. 

Adopt a customer-centric approach

Actively sought customer feedback through surveys and social media interactions. These feedbacks were crucial for continuous improvements.