What is Apple Intelligence?

We mention privacy first because Apple mentioned privacy first, and no other AI company talks about your data privacy and how your data is being protected. 

Apple is also giving Apple Intelligence unprecedented access to your data, and it will be able to read all of your messages, monitor your calendar, follow your Maps and location, record your phone calls, look at your photos, and understand any other personal data. Apple Intelligence will offer a new level of contextual features, because it will have access to just about all of your personal information.

Apple Intelligence includes generative AI features, but it's a more robust platform than just a generative AI model, like ChatGPT. It will offer generative AI tools for writing and editing, image creation, and organization. It will also be able to offer summaries, just like current generative AI tools.  

Wherever you can type or input text, Apple Intelligence will offer suggestions to improve your writing. It will rewrite, proofread, and summarize text for you.

Apple Intelligence will stay aware of your incoming Mail messages and your notifications, and it will try to prioritize what is important to you. A new Reduce Interruptions Focus mode uses Apple Intelligence to only offer high-priority messages that need your immediate attention. 

Apple Intelligence will summarize conversations and messages for you, and it can even summarize audio recordings. You'll be able to record phone calls and have Apple Intelligence summarize the conversation, or you can record in the Notes app and get a summary of the audio recording there. 

For image creation, Apple has a new Image Playground app and tool that is part of Apple Intelligence. With this, you can either enter your own prompt or use a suggested one, and the suggestions will be personalized based on what you're doing at the time. So for example if you message a friend about hiking in a forest, then 'forest' might be one of the prompts.

Apple is applying its generative AI tools to photos as well, but not as strongly as most competitors. There is a Magic Eraser-style tool that removes unwanted objects in photos and replaces them with a natural background.

Otherwise, Apple is using Apple Intelligence to assist in searching photos and videos. You'll be able to search for a specific scene in a video, for instance. You can also search for a category of photos and Apple Intelligence will put together a video presentation that fits your search. It will include photos and videos, as well as background music it selects.