Last Updated: October 20, 2026
Welcome to Fitch ("Fitch," "we," "us," or "our").
Fitch is a social fashion platform that allows users to share outfit photographs, discover fashion inspiration, and interact with other users through fashion-related activities.
We respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what information we collect, how we use and share it, how long we retain it, and the choices and rights available to you.
Fitch is operated by an independent app developer. For privacy-related inquiries, please contact fitchapplereview@gmail.com.
When you create or access a Fitch account using Google Sign-In or Sign in with Apple, we may collect:
Email address, including an Apple-generated private relay email address where applicable
Username and display name
Profile information you choose to provide
Profile photographs, if uploaded
Unique authentication and account identifiers
We use this information to authenticate users, maintain accounts, and provide Fitch's features.
Fitch allows users to create and share fashion-related content.
We collect and store information you choose to submit, including:
Uploaded outfit photographs
Profile photographs
Content associated with your posts
Ratings and other supported interactions with fashion content
You control the visibility of your uploaded content through the privacy options available within Fitch.
Depending on your selected settings, content may be visible to other users.
Fitch uses Firebase Cloud Messaging to support push notifications.
When notifications are enabled, the app may process:
Device push notification tokens
Firebase messaging registration tokens
Information necessary to deliver app-related notifications
You may disable notifications through your device settings.
Fitch uses Firebase services to support authentication, database functionality, file storage, and notifications.
These services may automatically process certain technical information, including:
IP addresses
Device and operating system information
Authentication identifiers
Technical information necessary for security and service delivery
The information processed depends on the Firebase service being used.
Fitch does not request access to your device's location services for its features.
Fitch does not intentionally collect or retain geographic location metadata associated with uploaded photographs.
However, photographs may contain visible details that reveal information about a location. Users should consider this before sharing images.
We use collected information to:
Create and maintain user accounts
Authenticate users securely
Display profiles and outfit photographs
Provide fashion-related social interactions
Apply user-selected content visibility settings
Deliver app-related notifications
Maintain, secure, and improve app functionality
Prevent misuse, fraud, and unauthorized access
Investigate reported content and user behavior
Respond to support requests
Comply with applicable legal obligations
We do not use personal information for purposes materially different from those described in this policy without providing appropriate notice or obtaining consent where required.
Fitch allows users to select the visibility of uploaded content through available privacy settings.
Depending on these settings, content may be accessible to other users.
Users should understand that:
Content shared with others may be viewed or captured by those users.
Other users may take screenshots or independently save visible content.
Changes to visibility settings may not affect copies previously saved by others.
Users should avoid sharing sensitive personal information in their photographs or profiles.
Users retain ownership of their original content, subject to any applicable rights granted to Fitch under its Terms of Service.
Fitch uses the following third-party services:
Firebase Authentication
Used to authenticate users and manage account identities.
Cloud Firestore
Used to store application data, including user profiles and information associated with social features.
Cloud Storage for Firebase
Used to store user-uploaded photographs and related content.
Firebase Cloud Messaging
Used to support push notifications and deliver app-related messages.
Google Sign-In and Sign in with Apple
Used to provide account sign-in and authentication.
These providers process information as needed to deliver their respective services, subject to applicable agreements and data protection requirements.
For additional information, please review:
Google Privacy Policy:
https://policies.google.com/privacy
Firebase Privacy and Security:
https://firebase.google.com/support/privacy
Apple Privacy Policy:
https://www.apple.com/legal/privacy/
Fitch may disclose information in the following circumstances:
With other users: Content and profile information may be shared according to the visibility settings selected by the user.
With service providers: Information may be processed by Google Firebase, authentication providers, and notification delivery services to operate Fitch.
For legal and safety purposes: Information may be disclosed when required by applicable law, valid legal process, or when reasonably necessary to protect users, investigate abuse, or maintain security.
Business transfers: Information may be transferred as part of a merger, acquisition, reorganization, or transfer of the service, subject to applicable legal requirements.
We require applicable third-party service providers to handle personal information with protections consistent with this policy and applicable law.
Fitch uses Firebase infrastructure for storing and processing application data.
Firebase provides security measures including encryption in transit and encryption at rest for supported services.
We seek to use reasonable safeguards to protect personal information against unauthorized access, disclosure, alteration, and loss.
However, no internet-based service or electronic storage system can guarantee absolute security.
We retain personal information for as long as reasonably necessary to provide Fitch's services, maintain user accounts, and fulfill applicable legal obligations.
Users can delete their Fitch accounts through the account deletion functionality available within the app.
When an account is deleted, Fitch processes deletion of associated personal information, including:
Account and profile information
Uploaded photographs and posts
Associated user-generated content
Related account data and notification tokens
Certain information may be retained where required or permitted by applicable law, including records necessary for security, fraud prevention, legal compliance, or dispute resolution.
Residual information in backups may remain temporarily until the applicable backup retention period expires.
Content independently copied or saved by other users may remain outside Fitch's control.
For assistance with deletion, contact:
fitchapplereview@gmail.com
Subject: Account Deletion Request
Fitch is intended for individuals aged 13 years and older.
Fitch is not intended for children under 13, and we do not knowingly collect personal information from children under that age.
If we learn that a user is under 13 and personal information has been collected without the authorization required by law, we will take appropriate steps to delete that information or otherwise comply with applicable legal requirements.
Parents or guardians who believe a child under 13 has provided information to Fitch may contact:
fitchapplereview@gmail.com
We recognize that additional privacy protections may apply to teenage users under applicable laws.
Depending on your location and applicable law, you may have the right to:
Access personal information associated with your account
Correct inaccurate profile information
Delete your account and associated personal information
Control visibility of uploaded content using available settings
Disable push notifications
Request information about how your personal data is processed
Exercise other privacy rights available under applicable law
You may submit privacy-related requests by contacting:
fitchapplereview@gmail.com
We may request reasonable verification of account ownership before fulfilling certain requests.
We will respond within the time required by applicable law.
Fitch uses cloud infrastructure operated by Google Firebase and other supported service providers.
Information may be processed or stored in the United States or other countries where these services operate.
Data protection laws may differ between jurisdictions.
Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.
We may update this Privacy Policy from time to time to reflect changes in Fitch's functionality, data practices, or applicable legal requirements.
Any updated policy will include a revised "Last Updated" date.
Where required, we will provide additional notice or obtain consent before implementing material changes.
For questions, concerns, privacy requests, or data deletion assistance, please contact:
Fitch Privacy Support
Email: fitchapplereview@gmail.com
Support Website:
https://sites.google.com/view/fitchfashionhelp/home
© 2026 Fitch. All rights reserved.