Fit Body Boot Camp Franchise Gym Case Study

The health and fitness industry is solid in 2019 and getting stronger. With an across the country drive to improve their health and wellness, more Americans are purchasing gym memberships as well as working out. In 2018, subscriptions boosted by 2.6 percent over 2017, from 60.9 million to 62.5 million. Participants saw their fitness centers 6 billion times in 2018 and also contributed to a 7.8 percent income growth, up from $30 billion in 2017 to $32.3 billion in 2018.

Fitness franchises are enjoying the benefits as consumers end up being more health and wellness conscious. Sharp entrepreneurs have actually noticed the ruthless need and also are buying fitness center or club franchises. However, not every health and fitness franchise business is created equivalent. Those that best fulfill customer demand are growing rapidly-- such as Fit Body Bootcamp. With greater than 700 locations-- as well as counting-- in the United States, Canada, Australia and also the UK, Fit Body Bootcamp is the fastest growing physical fitness bootcamp brand.

What do Customers Want from Their Health And Fitness Franchises?

The No. 1 priority among fitness center members is to achieve their goals, whether that's dropping weight, getting in shape or simply maintaining their health and wellness. Nonetheless, 89 percent of them never see those wanted outcomes. This reality, combined with the expanding need for specialized exercise strategies, has stunted huge box fitness center growth and, consequently, consumers have transformed their attention to fitness franchise business concepts, like Fit Body Boot Camp, that satisfy their choices.

Results

At fit body boot camp franchise gym case study, our customers attain results quickly. For instance, a customer in New Mexico shed 35 extra pounds in 8 weeks. Remarkable makeovers prevail at our bootcamp, where skilled as well as qualified individual instructors lead 30-minute high-intensity period training, or HIIT, workout sessions. Our workouts assist our customers melt two times the amount of calories than the common, non-guided, moderate exercise at the fitness center. Our HIIT sessions set off an afterburn result, which means our customers continue to melt calories up to 36 hrs after their workout. But, it's not simply body improvement occurring. Various other elements of clients' lives boost, too, since they really feel much better as well as have increased self-confidence. It's these results that are assisting the Fit Body Bootcamp franchise business grow. Case in factor: That client in New Mexico is now one of our franchise owners.

Convenience

Time-crunched consumers desire every little thing swiftly and also easily. Those needs are why we see the increase of drive-thrus, distribution applications and also wise speakers. They want their workouts to be quick, too. While workouts at other health and fitness franchises typically last 60 minutes, Fit Body Bootcamp trainers lead transformative HIIT workout sessions in simply thirty minutes. As a result of the intensity and also afterburn result, they do not require to be any longer. Given that our sessions are just half an hour, our customers can quickly fit in an exercise throughout the busiest of days.

Neighborhood

Although convenience is essential, consumers also want to seem like they're part of a community. Fit Body Boot Camp offers a strong sense of belonging with numerous opportunities:

Procedure consist of up to 30 clients each time and are empowering as a result of the assistance from fellow clients as well as trainers. There's no stress or competition among customers-- simply results.

Trainers function very closely with each client, learning more about their goals as well as health and fitness history. Fit Body Bootcamp instructors are a valuable resource for pointers on both fitness and nourishment.

Accountability is among the significant draws to team health and fitness versions. Clients seem like they let down various other members of their group if they do not turn up for a session. Fit Body Bootcamp takes accountability to one more level. Trainers check each client's objectives, sign in with them, and supply assistance when needed.

Cost

Everyone appreciates cost, also if they agree to pay more for product or services. Along with outcomes, comfort and also neighborhood, customers are registering with Fit Body Bootcamp because subscription is budget-friendly. For $5 a day (versus the standard of $20 a day at many specialized health and fitness franchise business), clients reach work with an individual fitness instructor, their results are tracked and also they're held responsible for the work they take into accomplishing their objectives.

The Secret to Expanding Solid

Naturally, when individuals are pleased with something, they discuss it. If it's a product or a service, they recommend it to their close friends and people in their networks. Recommendations can be really powerful, yet the majority of physical fitness franchise business do not depend on them alone. However, Fit Body Boot Camp's incredible growth since 2010 is mostly credited to word of mouth. We have not invested a penny on typical marketing. By assisting our customers attain outcomes promptly in an environment they like, their good information spreads swiftly, even more customers enlist at our franchise business areas as well as our brand name remains to expand at a fast speed.