We come from a long line of shoe makers and cobblers. Our founder and CEO, Alex, opened his first shoe repair in 1997 with his father Simon, whose father and brother were cobblers as well, one block up from our current location. They worked in the shop together for 9 years, opening up 6 days a week to serve the East Village community. In 2006, Alex was presented with the opportunity to open a larger storefront, which has become our home away from home for over a decade. We pride ourselves in our quality of work as we make sure each repair is inspected before completion, and are certain that if Alex's grandfather and uncle could see what we do, they would be proud too! Stop by and see what we can do for you.
"Customers rave about the exceptional craftsmanship delivered by this East Village corner shop and marvel at the very fair, very reasonable prices. The largely Russian/Uzbek staff take on difficult cases with vigor, whether reshaping a pair of pumps or salvaging the back heel of the shoes you literally wore down to the ground. One customer says that Firm's quality is "just as good as what you'd find at Jim's and other ritzy NYC repair shops, minus the attitude or inflated prices." The constant stream of traffic in and out of the rather diminutive shop would seem to substantiate this. " - Franklin Report with a 4.5/5 star recommendation rating.
Top 10 Shoe Repairs in NYC - TimeOut Magazine
Top 10 Shoe Repairs near the East Village, Manhattan, NY - Yelp.com
4.4/5 stars on Google.com
4/5 stars on JustDial.com