How Do You Do a Bulk Mailing?

Mailing in bulk allows businesses to reach a large group of recipients at once. This can be useful for marketing campaigns that target a specific demographic or to alert customers about new products and services. Bulk mailing can be expensive, though, if the process is not managed properly. That’s why it is important to understand how do you do a bulk mailing, so that your business can save money on postage and materials while conducting a successful campaign.

First, you must prepare your mail pieces according to USPS guidelines. This includes the size and shape of your mail, as well as how it is folded and sealed. Mailpieces that are larger than allowed or are not folded and sealed correctly may require additional fees. You must also prepare your list of addresses to ensure they are accurate. This is done by verifying the return address and using software to cleanse your list of duplicate addresses.

Once your mailing pieces are ready, you must sort and place them into USPS trays or sacks. This is called presorting. It is essential for qualifying for bulk mail discounts and to minimize delivery delays. You must also add a line at the top of each bundle that signifies the type and destination zip code. This is called an optional endorsement line or OEL. You can do this manually or use software that generates them automatically.

There are three different ways to pay postage for bulk mail and get discounts. These are through permit imprints, precanceled stamps or postage meters. However, these methods can be time-consuming and difficult to manage if you’re not familiar with the requirements. This is why it’s important to consider hiring a bulk mail service like Postalytics, which can do everything in minutes instead of hours.