INNOVATION & TECHNOLOGICAL RESEARCHER
INBOUND MARKETING | MARKETING RESEARCH
My name is Fernanda Viviani and this is the English page of my portfolio.
I have a degree in Social Communication - Journalism from the Pontifical Catholic University of Rio de Janeiro. In addition also have post-graduation in Political Sociology and Culture (PUC-Rio) and Project Management (UFRJ Polythecnic School), the last one with full schoolarship. In 2019 I received an honor scholarship to study for an MBA in Business Intelligence.
Below you can see all the areas that I have worked in since 2009:
Marketing and Content Production
As a journalist, I have been working with content production since 2009, when I was still as an intern.
During 2014 and 2015, I wrote was a journalist for the Procel Info website, writing articles on energy efficiency,. and In addition, from 2017 to 2020, I was a responsible journalist for NPPG.
As a consultant, since 2016, I have developed works in the Marketing area from: content production, and UX writing, to inbound marketing and Google Analytics. All projects were developed based on strategic planning and metrics reports. Below you can
check out the Instagram of ICA and Atelier Carolina Costa, as well in addition to the website I developed for the atelier. All of these works were carried out using from: market research, UX research, branding, persona and color palette study.
I restructured the entire ICA Marketing sector and my social media work lasted from November 2019 until March 2020.
Social Strategic Consulting
Methodology that Designed from my previous knowledge in sociology, anthropology and project management, I developed a methodology for the restructuring and professionalization of projects / social institutions that support needy children.
The methodology was implemented at the NGO Saúde Criança Ilha from 2016 until 2018.
Its had as main results: were increased fundraising with individuals during the period;, the support of an important public notice promoted by a nationally renowned institution,; the formation of a team of volunteers for the area of Communication, composed of students and professionals from the sector and from the best universities in the city; and management based on strategic planning.
"Working with Fernanda was a pleasure. A competent, dedicated and excellent relationship
professional. Fernanda also demonstrates the ability to deal well with deadlines and with the
service of internal and external customers, developing quality work with quality. I recommend
the professional. " CARLA MENDES, coordinator of the Clipping team at Petrobras.