Email Marketing Campaigns

I initiated and managed a weekly Tech News email edition, building a consistent schedule that improved audience trust and engagement. My role covered copywriting, campaign setup, subject line testing, and performance tracking. I researched the audience, experimented with subject lines, optimized send times, and created compelling copy that aligned with the brand’s voice. As a result, open rates consistently improved, reaching 16–26% — the highest the brand had ever recorded. This campaign became a reliable touchpoint with subscribers and demonstrated the impact of structured email marketing. 

Overview: I initiated and managed a weekly newsletter for brand awareness and engagement.

Objective: Build audience anticipation and boost open rates.

My Role: Strategy · Copywriting · Calendar setup · Analytics optimization

Results: Boosted open rates from 16% up to 26%, setting a new benchmark for the brand’s email campaigns. 

I managed social media content and copywriting for multiple brands, ensuring that each maintained a consistent brand voice and tone across all platforms. For Xpertech Solutions, I developed captions and content that reflected its Creator + Sage archetype combining innovation with authority to position the brand as both inspiring and knowledgeable. For Larry Computer Academy, I adapted to its Hero + Sage brand voice, crafting messages that were motivational, empowering, and educational, aimed at positioning the academy as a trusted guide and champion for students. I also worked on social media content for several other brands Xpertech partnered with, creating both copy and graphics tailored to their unique audiences. This experience gave me the ability to adjust style across industries while keeping content engaging and brand-aligned.
Maintained brand voice consistency across platforms. 

Case Study: Agile Barbing Salon – Launch Campaign 

Agile Barbing Salon, a modern grooming space in Lagos, needed a 2-week content and ad campaign to build awareness, drive engagement, and convert walk-ins for their grand opening. 

Objective

Build brand awareness before launch

Drive engagement on Instagram & Facebook

Increase customer walk-ins during promo week

My Role: Campaign strategy · Copywriting · Content calendar · Ad mockups · Visual direction 

Target Personas: Young professionals (Tech Bro, 27) & Family Men (45+)

Tone of Voice: Crisp, modern, community-driven

Channels: Instagram & Facebook (organic + boosted posts)

Approach: Pre-launch teasers → Grand Opening promos → Conversion-focused ads

| Week | Day | Platform | Caption (Snippet)                        | Hashtags                       | Visual Concept                       |

| ---- | --- | -------- | ---------------------------------------- | ------------------------------ | ------------------------------------ |

| 1    | Mon | IG + FB  | “🚀 Something sharp is coming to Lagos…” | #AgileBarbingSalon #SharpLooks | Teaser video with fade-in salon name |

| 1    | Thu | IG       | “Lagos men deserve premium grooming 💯…” | #AgileBarbingSalon #AgileCuts #LagosLife          | Carousel of clean fades & trims      |

| 2    | Sun | IG + FB  | “⏳ Last chance! 20% OFF ends tonight.”   | #gileBarbing Salon #AgilePromo #SharpLooks        | Promo poster with countdown          |

Full 2-week calendar available on request. 

Results (Projected)

 Reach: 30,000–35,000

 Engagement Rate: 8–10%

 Follower Growth: ~1,000 in 2 weeks

 Walk-ins: 100–150 during launch promo

Tools Used

Canva · Meta Ads Manager · Google Sheets · Instagram Insights 

I managed and optimized the SEO performance of Larry Computer Academy, ensuring the website sustained first-page rankings for niche digital training keywords, while also boosting its visibility through local SEO and blog content. 

My Role

Conducted keyword research using Ahrefs to spot new optimization opportunities

Wrote and updated blogs targeting high-intent keywords

Optimized on-page elements (titles, meta tags, headings, copy)

Improved local SEO by updating the Google Business Profile (maps listing, categories, reviews)

Monitored performance and adjusted strategies with Google Search Console

Outcome

Maintained first-page SERP ranking for core niche keywords

Increased long-tail keyword coverage through optimized blogs

Enhanced local search visibility for Lagos-based search queries

Improved overall organic traffic and credibility in the digital skills niche