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Before the logo was redesigned, it was known as Coffee House. It has now been rebranded as Felix Co to ensure that it does not infringe copyright or resemble any other brand.
Felix Chua is a barista and the founder of Felix Coffee, a local coffee brand originating from Kota Belud, Sabah. Starting from home in 2016, Felix began this journey independently without attending any barista courses. In the early days, he used only a small coffee machine, but has since upgraded to commercial grade equipment to produce higher-quality coffee.
Although once rejected from working in cafés due to a lack of experience, Felix never gave up. Instead, he chose to build his own brand Felix Coffee now recognized for its strong, bold flavors, precise grind size, and commitment to using only high-quality ingredients.
The brand was officially rebranded in 2025, after overcoming various challenges including the pandemic. With the motto “Premium for Everyone”, Felix Coffee continues to carry the vision of providing great coffee that can be enjoyed daily by people from all walks of life.
Mission & Vision
Mission: To provide high-quality coffee that everyone can enjoy every day.
Vision: To establish Felix Co. as a proud, affordable local coffee brand, loved by the people of Kota Belud, Sabah, Malaysia.
Founder & Head Barista of Felix Co.
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