Research Papers

My current research interests: omnichannel operations management, social responsibility in operations management

Journal Publications:

1. Lim, S., Gao, F., & Tan, T. (2023). Channel Changes Choice: An Empirical Study about Omnichannel Demand Sensitivity to Fulfillment Lead Time. Management Science. Forthcoming.

   • Invited for presentation at 2021 MSOM Service Management SIG Conference

2. Gao, F., & Souza., G. (2022). Carbon Offsetting with Eco-Conscious Consumers. Management Science. Forthcoming

   • Invited for presentation at 2020 Early-Career Sustainable Operations Workshop

3. Gao, F.,  Agrawal, V.,  & Cui,  S. (2022). The Effect of Multi-Channel and Omni-Channel Retailing on Physical Stores.  Management Science. 68(2), 809-826.

   • Lead article

4. Gao, F., Cui, S., & Cohen, M.A. (2021). Performance, Reliability or Time-to-Market? Innovative Product Development and the Impact of Government Regulation. Production and Operations Management. 30(1), 253-275.

5. Gao, F. (2020). Cause Marketing: Product Pricing, Design and Distribution. Manufacturing & Service Operations Management. 22(4), 775-791.

6. Gao, F., & Su, X. (2018). Omnichannel Service Operations with Online and Offline Self-Order Technologies. Management Science. 64(8), 3595–3608 .

7. Gao, F., & Su, X. (2017). Omnichannel retail operations with buy-online-and-pick-up-in-store. Management Science. 63(8), 2478-2492.

   • Winner, Best OM Paper in Management Science, 2020

   • Finalist, Best OM Paper in Management Science, 2019

8. Gao, F., & Su, X. (2017). Online and offline information for omnichannel retailing. Manufacturing & Service Operations Management, 19(1), 84-98. 

   • M&SOM Best Paper Award, 2020

   • Finalist, MSOM Student Paper Competition, 2015

9. Gao, F., & Chen, J. (2015). The role of discount vouchers in market with customer valuation uncertainty. Production and Operations Management, 24(4), 665-679. 

Working Papers:

1. Tipnis, V., Chen, C., & Gao, F. Enhancing Volunteer Retention: The Role of Experienced Volunteers 

2. Guo, Y., Gao, F., Zhang, W., & Ming, L. Omnichannel Operations in On-Demand Delivery Platform with Buy-Online-and-Pick-up-in-Store

3. Tipnis, V., Yoo, E., Urrea, G., & Gao, F. AI-Powered Philanthropy: Effects on Volunteer Productivity 

   • Runner-up, 2024 College of Humanitarian Operations & Crisis Management (HOCM) Best Paper Competition 

4. Tipnis, V., Villa, S., Gao, F., & Martinez, A. Balancing Act: How Nonprofit Organizations Can Use Cause Marketing for Effective Fundraising 

   • Runner-up, 2024 POMS College of Behavior in Operations Management (CBOM) Junior Scholar Paper Competition 

5. Gao, F. Friend or Foe? Competing Against Unsustainable Knockoffs with Advertising and Open-Source Strategies

6. Xiao, Y., Zhang, X., Cai, X., & Gao, F. Who Should Donate? A Socially Responsible Supply Chain with Prosocial Customers 

7. Peng, Y., Gao, F., & Chen, J. Green Product and Packaging Design with Consumer Engagement

8. Peng, Y., Gao, F., & Chen, J. Green Disposable Packaging and Communication: The Implications of Bring-Your-Own-Container

9. Cohen, M. A., Cui, S., & Gao, F. The Effect of Government Support on Green Product Design and Environmental Impact. 

10. Jin, F., Gao, F., & Li, J. Impact of Free Shipping Threshold on PC and Mobile Channels: Evidence from an Online Retailer

Book Chapters:

1. Gao, F., & Cui, S. (2022). Product Design with the Triple Bottom Line. H. Lee, R. Ernst, A. Huchzermeier, S. Cui, eds., Creating Values with Operations Analytics, pp. 51-64. Springer.

2. Gao, F., & Su, X. (2020). New Models of Strategic Customers in the Age of Omnichannel Retailing. S. Ray, S. Yin, eds., Channel Strategies and Marketing Mix in a Connected World, pp. 147-164. Springer. 

3. Gao, F., & Su, X. (2019). New Functions of Physical Stores in the Age of Omnichannel Retailing. S. Gallino, A. Moreno, eds., Operations in an Omni-Channel World, pp. 35-50 Springer. 

Awards

• Runner-up, College of Humanitarian Operations & Crisis Management (HOCM) Best Paper Competition, 2024

• Runner-up, POMS College of Behavior in Operations Management (CBOM) Junior Scholar Paper Competition, 2024 

• Runner-up, Chelliah Sriskandarajah Early Career Research Accomplishments Award, 2023

• Early Career Research Impact Award, Kelley School of Business, 2022 

• Nominated for Indiana University Outstanding Junior Faculty Award, 2022

• M&SOM Meritorious Service Award, 2017, 2018, 2019, 2020, 2021

• CIBER Funding Award, 2021

• Winner, Best OM Paper in Management Science, 2020

• M&SOM Best Paper Award, 2020

• IU Trustee Teaching Award, 2019

• Finalist, Best OM Paper in Management Science, 2019

• ODT Faculty Scholar Award, 2019

• Management Science Distinguished Service Award, 2018

• Paul R. Kleindorfer Scholar award, Wharton OID Department, 2015

• Finalist, MSOM Student Paper Competition, 2015

• Baker Retail Center Research Grant, 2015-2016

• Wharton Doctoral Student Fellowship, 2012-2017