RENE'S Emotions Case study

User Experience for Social Good

Project overview

The product:

This is a responsive website for a bakery, where the user can build a custom product, and add it to a calendar..

The goal:

We will try to solve Jose's problem, offering him a totally customized bakery, where he can not only assemble his favorite cake, but also have the products delivered to his home and schedule the shipments.

My role:

UX Designer - Ux Research - Visual Designer

Responsibilities:

Conducting interviews, paper and digital

wireframing, low and high-fidelity prototyping,

conducting usability studies, accounting for

accessibility, iterating on designs and

responsive design.