Voice Commerce Market size was valued at USD 9.16 Billion in 2022 and is projected to reach USD 40.58 Billion by 2030, growing at a CAGR of 19.6% from 2024 to 2030.
The voice commerce market is experiencing rapid growth due to the increasing integration of voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. This technological shift is transforming how consumers interact with e-commerce platforms. In this report, we will examine the voice commerce market specifically through the lens of various applications, including personal care, electronics, household appliances, groceries, arts & crafts, and other segments. Each of these subsegments presents unique opportunities and challenges that drive the overall market dynamics. Understanding how voice commerce is applied in these categories is crucial for businesses looking to capitalize on this emerging trend.
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The personal care segment within the voice commerce market is gaining significant traction, driven by the increasing demand for convenience and personalized shopping experiences. Consumers are increasingly using voice assistants to shop for skincare products, haircare items, and wellness supplements. This trend is largely fueled by voice-enabled devices’ ability to suggest personalized products based on past purchase history or user preferences, offering a hands-free shopping experience. Major players in the personal care industry, such as L’Oréal and Unilever, have already started integrating voice search functionalities into their e-commerce platforms, allowing consumers to easily reorder their favorite products or discover new ones using voice commands.
As the personal care industry continues to grow, voice commerce is expected to play an even more significant role in shaping consumer behavior. The rise of smart mirrors and other IoT-enabled devices further enhances the voice shopping experience in this sector. With more brands focusing on improving user engagement through voice, we anticipate that voice commerce will become a key sales channel for personal care brands, creating new revenue streams. This presents a major opportunity for businesses to leverage voice assistants to create deeper customer relationships and better-targeted marketing efforts that can lead to higher conversion rates and increased sales.
In the electronics sector, voice commerce is becoming an essential tool for enhancing the shopping experience. Consumers are increasingly relying on voice commands to shop for products such as smartphones, laptops, and smart home devices. Voice-enabled assistants are being integrated into e-commerce platforms, allowing customers to search for electronics, compare prices, and place orders with minimal effort. Retailers are leveraging these technologies to provide a seamless and intuitive shopping experience, which is expected to boost the demand for electronics in the voice commerce space. Additionally, the growing trend of smart homes and IoT devices makes voice-enabled electronics even more attractive to tech-savvy consumers.
The electronics industry stands to benefit significantly from the adoption of voice commerce. As consumers become more accustomed to using voice assistants for tasks like ordering products or controlling devices, the need for voice-activated shopping interfaces will continue to grow. Furthermore, this segment presents unique opportunities for bundling related products, such as smart devices and accessories, as part of a broader voice commerce experience. Companies that focus on improving the voice shopping journey and offering personalized recommendations will likely see higher customer satisfaction and retention, ultimately driving growth in this segment.
Voice commerce is also transforming the household appliances market by offering customers a more efficient and convenient shopping process. Consumers are increasingly relying on voice assistants to search for and purchase appliances such as refrigerators, washing machines, and vacuum cleaners. These appliances often feature smart capabilities, which can be controlled via voice commands, and this synergy with voice commerce helps create a more integrated and seamless consumer experience. Voice shopping platforms are making it easier for consumers to find the best deals, read reviews, and even schedule deliveries, all with simple voice commands.
The growth of smart home technology is a key driver for the adoption of voice commerce in the household appliances market. With the rise of connected devices, consumers are becoming more comfortable with using voice-activated assistants to interact with and manage their home appliances. Voice commerce provides consumers with the ability to not only shop for new products but also receive recommendations for accessories and upgrades. As more brands embrace voice-enabled shopping, the household appliances market is poised to benefit from increased customer engagement and potentially higher sales conversion rates, making it an essential component of the broader voice commerce landscape.
The grocery segment within the voice commerce market is one of the fastest-growing areas due to the increasing reliance on voice assistants for routine tasks such as reordering everyday food items. With voice-enabled devices integrated into smart kitchens, consumers can now add items to their shopping list or place grocery orders hands-free, simplifying the shopping process. This trend is amplified by the growing popularity of grocery delivery services, with platforms like Amazon Fresh and Walmart leveraging voice commands to make it easier for consumers to stock their pantries. The convenience of voice-enabled grocery shopping, especially when paired with advanced algorithms for personalized recommendations, is driving consumer adoption of voice commerce in this segment.
As voice commerce continues to revolutionize the grocery sector, there is a significant opportunity for grocery retailers to enhance customer loyalty and increase sales. By using voice assistants to recommend products based on previous orders, retailers can create personalized shopping experiences that meet the specific needs of individual consumers. Additionally, the ability to reorder products with a simple voice command encourages repeat purchases, increasing customer lifetime value. As the grocery industry becomes more competitive, leveraging voice commerce will be crucial for differentiating brands and improving the overall customer experience.
The arts and crafts sector is an intriguing segment for voice commerce, as it attracts consumers who value both creativity and convenience. Voice assistants are being used to search for art supplies, find DIY project ideas, or even reorder items like paint, brushes, and fabrics. This integration of voice-enabled shopping into the arts and crafts market has the potential to increase customer engagement by simplifying the purchasing process and offering more personalized recommendations. Voice commerce allows consumers to access a variety of products and materials quickly, without the need to navigate through multiple websites or search results, leading to a more efficient and satisfying shopping experience.
As more consumers embrace voice commerce, particularly in the arts and crafts market, there are exciting opportunities for brands to expand their reach. With voice search increasingly becoming the preferred method for purchasing craft supplies, businesses in this space should focus on optimizing their platforms to be voice-friendly. Additionally, integrating AI and machine learning technologies to offer personalized suggestions based on previous purchases or project preferences can further enhance the consumer experience and drive repeat business. The potential for growth in this market is significant as more consumers look for efficient and innovative ways to engage in their creative hobbies.
The "Others" segment within the voice commerce market encompasses a variety of niche applications where voice assistants are being integrated to enhance the shopping experience. These can range from luxury goods, fashion items, and books to niche products like pet supplies and health supplements. The common thread among all these categories is the use of voice-enabled technology to facilitate shopping, improve convenience, and enable hands-free transactions. This subsegment is expected to expand as more industries and categories recognize the value of voice commerce in reaching and engaging their target audiences.
As voice technology continues to evolve, the "Others" category will likely see an increase in innovation and adoption. Businesses that understand the specific needs of these niche markets and tailor their voice commerce offerings accordingly will be well-positioned to capture a growing share of the market. For instance, fashion retailers may use voice assistants to offer personalized styling advice or suggest outfits, while bookstores could recommend books based on voice queries. The opportunities in this segment are vast, and brands that effectively integrate voice commerce into their operations can create more dynamic and engaging consumer experiences.
One of the key trends in the voice commerce market is the increasing adoption of artificial intelligence (AI) and machine learning to offer personalized shopping experiences. AI-powered voice assistants are becoming better at understanding natural language and providing tailored product recommendations, which helps improve conversion rates and customer satisfaction. Additionally, the expansion of voice-commerce platforms to include regional languages and dialects is another growing trend. This inclusivity opens up the market to a wider audience, particularly in emerging markets where voice assistants are gaining traction.
Another significant trend is the growing integration of voice assistants with IoT devices, which is making smart homes and connected devices even more interactive. As consumers continue to embrace voice-activated technologies, voice commerce is likely to become a more integral part of the overall consumer experience, allowing for more seamless transactions across different product categories. Retailers that innovate by integrating voice commerce into the purchasing journey will be well-positioned to capture market share in an increasingly competitive e-commerce landscape.
There are significant opportunities for businesses to capitalize on the growing demand for voice commerce. One such opportunity lies in the personalization of voice shopping experiences. By leveraging user data, companies can offer highly targeted product recommendations, improving both the customer experience and sales conversion rates. Furthermore, the rise of voice-enabled smart devices presents an opportunity for businesses to reach consumers in new and innovative ways, especially as smart homes and connected technologies become more widespread.
Additionally, as voice commerce becomes more ubiquitous, businesses in niche industries or regional markets have an opportunity to expand their reach. Local businesses, for instance, can use voice commerce to better serve their customer base by offering products and services that cater to specific needs. Similarly, industries such as education, healthcare, and entertainment could explore new avenues for voice commerce integration, creating tailored experiences that align with their unique offerings and target demographics.
1. What is voice commerce?
Voice commerce refers to the use of voice-activated technology, such as smart speakers, to facilitate online shopping. Users can search, purchase, and reorder products using voice
Top Voice Commerce Market Companies
Microsoft Corp.
Amazon.com Inc.
Alphabet Inc.
Samsung Electronics Co. Ltd.
Jetson AI Inc.
Voicify LLC
Agora Inc.
Salesforce.com Inc.
Edrone sp. z o.o.
iAdvize SAS
Yosh.AI Ltd.
Adobe Inc.
Algolia Inc.
Regional Analysis of Voice Commerce Market
North America (United States, Canada, and Mexico, etc.)
Asia-Pacific (China, India, Japan, South Korea, and Australia, etc.)
Europe (Germany, United Kingdom, France, Italy, and Spain, etc.)
Latin America (Brazil, Argentina, and Colombia, etc.)
Middle East & Africa (Saudi Arabia, UAE, South Africa, and Egypt, etc.)
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Voice Commerce Market Insights Size And Forecast