Bakery Paradise

Stop wasting your time on long queues and order your baked goods online...

What

Mobile App (IOS)

Role

Designer, Researcher

Why was this App created ?

This app was created to help customers of Bakery Paradise place take orders and pay for them through the app and then pick them up at any convenient time. It will make the ordering process smooth and quick, without the customers waiting in long queues to order.

Market Research

THE CLAIM

-Food delivery apps are becoming more and more popular.

-According to Marketer, food delivery apps were among "the three fastest-growing categories in 2020."

- A report from payment publication PYMNTS and restaurant tech provider Paytronix notes that "usage of both curbside and in-store are now nearly equal with the drive-thru" and that the "vast majority of take out orders in 2020 (89%) were placed online."

THE PROBLEM

-With the arrival of the Covid-19 pandemic, food delivery apps maintained the flow of consuming products and buying food by ensuring that the food is delivered in a safe, socially distanced, and convenient way.

-Anne Freer from Business of Apps states that demand for contactless ordering is still increasing, "as consumers who ordered food via apps out of necessity throughout the pandemic continue to do so."

-According to the previously mentioned report, "consumers appear to prefer ordering from a restaurant's own app rather than a third party." The report also stresses the fact that "more consumers than ever say they would be encouraged to spend more if their favorite restaurants offered time-saving services."

Competitive Analysis

User Survey

INITIAL RESEARCH RESULTS

As the carried out research shows, there is a growing need for food delivery apps, and every company that provides services should have one such app.

Personas

I empathized with research participants to draft out personas that would help in the design phase

Storyboarding

I then designed Big Picture and Close Up storyboards. These were created using Storyboard Mix-and-match Libry by Lucian Popovici.

User Journey Map

Mapping Magdalena Kowalska's user Journey map

Her journey map revealed how beneficial and useful an app that engages users order baked products would be so beneficial.

TIME TO START DESIGNING!

After vigorous research I clearly understood my end users pain points , it was time to sketch out the first flows and the initial low-fidelity wireframes, as well as a prototype based on them.

Wireframes

As the initial design phase continued, I made sure to base the screen designs on feedback and findings from the user research.

High-Fidelity UI Design

High-Fidelity Prototype

Local Bakery paradise App

-After the prototype was created, I tested it on 5 users. I made a research plan where I outlined research goals, questions I wanted to know the answer from, KPIs, methodology, information about the participants, and a script with tasks to complete. Mainly I wanted to be sure that the ordering process is smooth without any friction and leads to the product being purchased and that later the user knows when and how the product can be picked up. This was tested and carried on in-person using Figma's prototype mirror share app.

The tasks included adding one item and then more items into cart, multiplying the product's quantity, and then proceeding to the checkout screen and completing the order. Side tasks included checking the loyalty card points a product has and the allergens of the product. Throughout the tasks, I asked the users to talk through their thought process and speak out when something is unclear or makes them irritated.

After the usability study, I asked the participants to complete a short System Usability Scale questionnaire.

-After collecting insights from the participants, I made an affinity diagram to organize a large number of ideas into their natural relationships.

-Then I made a usability study presentation to showcase the study's insights and recommendations.

Study results

60% of participants (3 out 5) weren't able to purchase any product(s). However, all of the users were able to add the desired items to cart, check the loyalty card points and allergens of the product. What was the main friction of these two users who couldn't purchase the product(s) was that they weren't aware that paying through the app is only possible by owning a credit card.

Prototype update concept

Because of time constraints, I wasn't able to run a second usability study on the updated prototype. However, I have updated it by adding an alert on the home and checkout screens that "for now, the only available payment method is by credit card and PayPal" when a new user registers.

Accessibility check

I made sure this design obeyed rules of A11y (Accessibilty)

PROJECT SUMMARY

During the project, I managed to evaluate the market research, do a quick user survey, create a set of lo-fi wireframes, build them into hi-fi Ul designs, connect them into a prototype, and perform a mini usability study. This was a demanding and time-consuming but very insightful journey. I learned a lot throughout the whole process but I'm not resting. There is a lot of room for improvement and many things to learn.

Thank you so much

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