Why can we not find a natural version of our favourite synthetic fragrance?

Consumers in all markets have begun to show a desire for natural ingredients in everything from food to cleaning products and this desire has in recent years translated over to the perfume industry. Concepts such as wellness and aromatherapy have given way to trendy ideas about what is safe and healthy. The most commonly perceived notion is that naturally produced fragrances are far superior to synthetically produced ones and it is for this reason that many people are trying to find their favourite synthetic scents in natural versions. To deduce whether or not this is possible, it is important to understand what exactly the differences are in the two methods and this article will aim to do just that. Keep reading to find out!

As the name dictates, natural fragrances are created from trees and plants in nature. They produce flowery and musky scents and are produced naturally. However, there are quite a few downsides to producing these such as longevity. Natural notes in perfumes tend not to last too long. It is also quite difficult to recreate the same exact fragrance, even if the same method and sources are used every time. Ingredients used in production must be safe for human health and free from shortages or extreme price swings. Additionally, creating scents from plants and trees can cause deforestation and have a devastating effect on the environment. Other environmental factors such as heatwaves, for example, can alter the sources and hinder proper recreation. Perfumers have to ensure they adhere to their brand’s sustainability policies. Some raw materials that are required for perfumes may grow in areas that are ecologically or economically sensitive. Use of those ingredients may therefore be restricted or cause ethical conflict. Access to some substances can be available one minute and disappear the next, especially in the cases of rare and expensive ingredients such as agarwood. If the producer stops supplying it, there is nothing further to be done and that fragrance cannot be supplied any longer. For this reason, slight variations tend to occur in naturally produced perfumes. These are risks that any brand producing natural fragrances has to be ready to take and many are such as The Mombati Company. They are a fragrance house in Australia who are paving the way for fine fragrance in the niche perfume world.

Synthetic fragrances, on the other hand, are mostly developed in labs. This man-made process makes it possible to replicate the notes of naturally produced fragrances without harming the environment. They are also likely to last longer due to various chemicals called fixatives that are used in the process. Perfumes created from synthetic processes are said to last up to five years while naturally produced ones have a shelf life of one to two years. Perfumers tend to favour this method as it allows them to produce larger quantities at a lower cost. It also gives them a larger scent palette to work from. Synthetic production promises consistency which is vital to luxury brands.

However, it is important to note that synthetic fragrances do not necessarily cause more allergic reactions. Both natural and synthetic fragrances contain allergens within their essential oils which can cause severe reactions. It cannot really be argued that one is better than the other but a combination of both has successfully allowed perfumers to create longer lasting and more complex scents.

Your average consumer more often than not will not be able to tell how natural a perfume is just by smelling it. They are not likely to be able to guess how sustainable it is either. Therefore, some fragrance brands who are new to the industry are trying to build trust and confidence with their consumers by listing their ingredients online and explaining their respective extraction processes. These brands tend to omit harmful chemicals such as parabens and phthalates but their formulas do contain a mixture of natural and synthetic scent ingredients. Any independent fragrance house in Australia may be able to prioritize natural or renewable materials when it comes to selecting their ingredients. This is because they are not as price sensitive as established brands.

Keeping all this in mind, it is clear that while certain consumers may prefer natural scents, they are not likely to find an exact recreation of a synthetically produced one. Perfume makers who produce natural fragrances may have approximately two or three hundred ingredients at their disposal to work with but if they worked with synthetic molecules, they could have close to 3,000. This is primarily due to the fact that natural fragrance extraction is pretty much limited to cold pressing, solvent extraction or distillation. These processes do not measure up to the rare molecules that synthetic processing can create. The olfactory impressions are limitless and can open up a whole new world. Each scent can be customized and created to work with a specific brand’s positioning and give excellent performance over time. It is for these reasons that your favourite natural scent might not be available to you as a synthetically produced fragrance. That said however, if you are searching for a fragrance house in Australia, be sure to pay a visit to The Mombati Company where you will find a scent created just the way you prefer.

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