Fashion PlayLab is a unique, Experimental Fashion Research platform that combines professional research with a playful, interdisciplinary approach. Located in the West Midlands, Birmingham, it focuses on collaborative practices across multiple disciplines, including STEAM, to foster innovation in fashion.
The emphasis on Experimental Fashion and the joy of creative exploration aims to expand knowledge and beauty through inclusive, cross-disciplinary projects. By blending rigorous research with a sense of fun, the platform showcases an environment where students, designers, and researchers can engage in meaningful, forward-thinking collaborations.
Creative Fashion Research Day 2024
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Creative Fashion Research Day 2024
Fashion Research Day - Student Design Studio Presentations | November 12th
Join us for the inspiring culmination of Fashion Research Day, where our talented students showcase their design studio presentations, highlighting their ability to integrate theoretical knowledge with real-world fashion projects. This event offers a unique blend of heritage, innovation, and social media trends, as students pitch brand-aligned collections developed through research-driven design.
Note:
The NeuVerve Design Studio, SUPERFIT Design Studio and SHEild Design Studio are permitted to utilise the research, design proposals, and presentations developed by the studio, provided that full credit and acknowledgment are given for the students' contributions.
Objective:
Fashion Research Day bridges students' academic insights with practical design experiences, helping them gain essential skills in brand research, innovation, and aligning designs with brand identity—just as they would in a professional environment.
Learning Outcomes:
Brand Research: Students develop expertise in researching and analysing specific brands.
Innovation: Students apply insights to create innovative, brand-aligned collection proposals.
Professional Skills: Through hands-on experience, students build practical skills in professional design frameworks.
Brands in Focus:
Our students have been working on creative proposals for the following brands:
Richie Sacks
PAUL WILLIAMS
Hulahan
Judging Panel:
We are honoured to have the following industry experts and academics providing valuable feedback:
Industry Experts (Online):
Shonagh Murray (Shone Murray brand)
Paul Williams (PAUL WILLIAMS brand)
Industry Experts (In-Person):
Richie Sacks (Richie Sacks brand)
Hannah Warwick (Hulahan brand)
Academic Experts:
The judging panel was also joined in person by:
Jennine Jones, Enterprise Manager, Research, Innovation, Enterprise, Employability (RIEE)
Dr Carla Hamer, Senior Lecturer and Team Leader, CLiC ADM
Saier Chen, Teaching Fellow, International Student Support
Grace Lambert, ADM Artist in Residence and VR Explorer
Sergiu Bechian, MA and BA Lecturer in Fashion Design
Nataliya Rozhin, concept and organisation, MA Lecturer in Fashion and Textiles
Watch as students present their research-driven collection proposals, gaining real-world experience in aligning their designs with each brand’s unique aesthetic and values. It’s an inspiring day of learning, collaboration, and innovation in fashion design!
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