FashioNica LLC

Initiated in 2014, FashioNica LLC embarked on a mission to reimagine luxury fashion and retail by infusing exclusivity with environmental stewardship. The company is dedicated to transforming the luxury resale market into a venue where owning pre-loved luxury goods is not only about obtaining value but also making a statement of style and sustainability.

Supported by a vibrant social media presence, the platform provides a seamless and engaging shopping experience complemented by educational and entertaining fashion content. This content aligns with the brand's ethos and the latest trends in designer handbags, nurturing a community of well-informed, style-conscious consumers. It also offers a plethora of videos and lookbooks that showcase rare and coveted archival pieces.

From Content Creator to a Community of Designer Handbag Lovers

Nica initiated the brand in 2014 as a social media entity on platforms such as Instagram and YouTube and expanded to TikTok in 2020, focusing initially on women's fashion. As her audience grew, she shifted towards designer handbags, leveraging social media to market and distribute authentic vintage designer items via various third-party platforms. Despite the substantial fees associated with these platforms, Nica invested $15,000 from her corporate earnings to fund purchases of handbags that resonated personally rather than those solely in high demand.

Her discerning taste and ability to gauge consumer desires led to increased demand across her social channels. Committed to her vision, she transitioned full-time from her position as a Digital Marketing Brand Manager to focus on growing FashioNica, with significant support from her fiancé, Quang Che. Together, they launched www.shopfashionica.com in July 2021.

Introducing "The Bag Drop"

The introduction of "The Bag Drop" marked a pivotal evolution for the online store, connecting it with various social media platforms. This feature involves Nica going live an hour before the drop to discuss and showcase the week's curated designer handbags, available for purchase at 7:00 p.m. PT every Wednesday. The drop features luxury brands such as Hermes, Chanel, and Louis Vuitton and typically sees the items selling out within minutes, underscoring the brand's success and market demand.

The initiative has significantly bolstered the brand's online community, now numbering in the hundreds of thousands across various platforms, and has transformed FashioNica into a profitable business. Now a multi-million dollar operation, the company is led by Nica as CEO and Quang as CFO and CTO.

Nica's Quest for Finds Started at a Young Age

Nica's fashion journey began in childhood, shaped by necessity and her mother's financial struggles, turning thrift shopping into a skill for spotting quality and value. These early experiences seeded a deep understanding of fashion, which she parlayed into building a successful business.

The Brand's Partnerships

FashioNica's commitment to authenticity is evident in its rigorous authentication processes. It partners with Entrupy to ensure that each item is verified multiple times before sale. Additionally, the company collaborates with Cobbler Concierge for expert restoration services and Whatnot for a dynamic auction experience, ensuring a trusted customer experience.

The Company's Values

Sustainability, innovation, and a commitment to quality underpin FashioNica's operations. These values guide every decision, from curating products to customer engagement, ensuring that the brand remains a leader in sustainable luxury fashion. Nica's adherence to these principles provides the continual provision of diverse and appealing offerings to the fashion community.

A Culture of Collaboration

The company cultivates a culture centered on creativity, collaboration, and fashion innovation. It promotes an environment where ideas thrive, teamwork is encouraged, and every individual's contribution is valued. Today, FashioNica stands as a collective of passionate fashion and handbag enthusiasts dedicated to advancing a more sustainable and ethical approach to the industry.