About Us

The Fashion Flare line's Experience

Welcome to Fashion Flare Line, the online evolution of a traditional men’s magazine, dedicated to timeless yet contemporary style, intelligent living, and value. As an insight into our beliefs, feel free to read Ape’s Ten Commandments of Menswear.

“The modern gentleman is not the final stage in Darwin’s evolutionary process. A true gentleman should always be looking to enrich himself further through experience, self-improvement and the enjoyment of quality, whilst keeping an eye on value. And perhaps most importantly, we must remember that a true gentleman is one who puts more into the world than he takes out.”

The modern gentleman comes in many guises, though always with a broad outlook on the world, traversing life with a quiet confidence and always impeccably turned-out. We consider these hallmarks of the modern gent.

Our Promise

Our aim is to deliver well-researched, considered and timely men’s lifestyle content – with journalistic integrity. Fashion Flare L is all about helping, helping our readers understand topics with greater depth through an experts eyes. Our focus is on value – be it affordable or more costly, we’ll always recommend style and items of quality, longevity and value for money. Where we work with brands on a commercial basis – we promise to let you know in the content, and rest assured, we only work with brands that meet our promise.

Your feedback is always welcome, please use our contact page to get in touch.