MEN's STYLE

Fashion is a staple of daily life: it is accentuated in media and celebrated as an art form. Celebrities may be paid to wear certain fashion brands, hoping to raise the popularity and status of that brand. Fashion relies on this popularity to sell and remain socially relevant. Fashion's social function is to express one's personality in a society with limited sometimes shallow interpersonal contact while it exudes creative artistic expression.

Fashion has reached a precarious point in its lifespan. In the twenty-first century, large investors began investing in small time fashion designers, which helped independently, designed fashion to develop. However, such investors tend to limit the creativity of their sponsored designers in order to make their products marketable. The danger of this development is a tendency to lead to a homogenization of fashion where little or no new ideas are born. The struggle for fashion through the twenty-first century is between independent creativity and marketable corporate investments.