When it comes to fashion, ‘Fashion TV India’ is, without a doubt, the first brand that comes to mind for the Indian audience. The largest and the most popular fashion media house in the world, Fashion TV has made a name for itself both globally as well as in India.
Many upcoming designers, models and fashion enthusiasts in the country turn to Fashion TV for inspiration because of its globally well-versed contemporary content broadcasted on the channel. FTV India is also looked up as the television fashion bible for the fashion aspirants in the country however, there are some fascinating obscure facts about the channel that remain unknown.
Here we unravel some intriguing facts about Fashion TV:
* The interesting story behind Fashion TV’s inception is not one to be missed. Michel Adams, the President and Founder of Fashion TV founded the go-to channel for fashion enthusiasts around the globe by accident. After the East Asian Financial Crisis hit Thailand in 1996, Michel sold his textile business and moved to Paris and invested in various real estate projects. One of the projects, Café Fashion later turned into a meeting space for the fashion community.
Due to his vast network in the fashion industry, it turned into a venue for fashion designers to host events that played fashion videos on the screens all around the Café. Adams noticed this demand for restaurants and clubs for its glamorous video programming. This led to a channel dedicated 24*7 to fashion giving birth to Fashion TV
* Being the flag bearer of the global fashion world, Fashion TV plays a vital role in the fashion industry in India. Founded in 1997, Fashion TV India is still running successfully in the country since 20+ years.
* In 2007, FTV was banned in India for beaming indecent programs that did not suit the Indian cultural taste and values and was thus suspended by the Information and broadcasting ministry. Despite the fact that it was beloved by the Indian population but despised by the Indian government, the channel saw the light of day three months later when it was reintroduced on television for public viewing after a three-month hiatus.
* Kashiff Khan, the MD of Fashion TV India who is a well-known name in the Indian fashion scene is also an author, writer and start-up specialist. He has nurtured and built several successful companies ranging from personal brands, celebrity partnerships and is often looked up by budding entrepreneurs in the company.
* Fashion TV India has got various franchises and vertical businesses under the Fashion TV India umbrella. FTV India is the first and only channel that pioneered and developed more than 30 franchise ventures from scratch and expanded on this revenue source for the company.
* Directly from the fashion capitals—Paris, Milan, London, NYC, Fashion TV India broadcasts the full spectrum of the latest and newest fashion trends. It is watched by 130 million viewers across the country.
* Undoubtably, Fashion TV is the gatekeeper to the world of fashion and glamour. Moreover, FTV India is the first ever television broadcasting dedicated to deliver fashion news to the Indian audience.
* FTV India now has its own pageants competition held every year in India targeted to different age groups from kids, teenagers extending to married men and women. It is an all-inclusive platform for the Indian public who want to showcase their talent.