Rongrong DeVoe is a freelance fashion and lifestyle illustrator based in Houston, TX, US. Serving New York, London, Paris and worldwide. Her fashion Illustration has been featured on Vogue, InStyle and Buzz Feed. Her clients include Chanel, Dior, Neiman Marcus, Target, Maybelline etc. She also live sketch runway models during New York Fashion Week. She is available for various kinds of fashion, editorial and commercial illustrations as well as live sketching at fashion parties/events.
Fashion illustration is the art of communicating fashion ideas in a visual form through the use of drawing tools or design-based software programs. It is mainly used by fashion designers to brainstorm their ideas on paper or digitally. Fashion illustration plays a major role in design - it enables designers to preview garment ideas before they are converted to patterns and physically manufactured.
Fashion Illustration
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Fashion illustration has been around for nearly 500 years. Ever since clothes have existed, there has been a need to translate an idea or image into a visual representation. Not only do fashion illustrations show a representation or design of a garment but they also serve as a form of art. The majority of fashion illustrations were created to be seen at a close range, often requiring the illustrator to have an eye for detail.[1] Fashion illustration is said[by whom?] to be a visual luxury.[2]
More recently, there has been a decline of fashion illustration from the late 1930s when Vogue began to replace its celebrated illustrated covers with photographic images. This was a major turning point in the fashion industry. Laird Borrelli, author of Fashion Illustration Now states,
Fashion Illustration has gone from being one of the sole means of fashion communication to having a very minor role. The first photographic cover of Vogue was a watershed in the history of fashion illustration and a watershed mark of its decline. Photographs, no matter how altered or retouched, will always have some association with reality and by association truth. I like to think of them [fashion Illustrations] as prose poems and having more fictional narratives. They are more obviously filtered through an individual vision than photos. Illustration lives on, but in the position of a poor relative to the fashion.,[3]
Fashion illustration differs from the fashion plate in that a fashion plate is a reproduction of an image, such as a drawing or photograph, for a magazine or book. Fashion illustrations can be made into fashion plate, but a fashion plate is not itself an original work of illustration.
In the modern day fashion illustrations are seen more as interpretations of garments rather than exact replicas.[4] Illustrators have more freedom when working for themselves rather than for magazines, that valued realism over the illustrator's creative liberties.
Designers use mediums such as gouache, marker, pastel, and ink to convey the details of garments and the feeling invoked by the artist. With the rise of digital art, some artists have begun to create illustrations using Adobe Photoshop or an application such as Procreate. There are two main purposes for fashion illustration: design communication and artistic expression. For design communication, artists frequently begin with a sketch of a figure called a croquis, and build a look on top of it. The artist takes care to render the fabrics and silhouettes used in the garment. They typically illustrate clothing on a figure with exaggerated 9-head or 10-head proportions. The artist will typically find samples of fabric, or swatches, to imitate in their drawing. When illustrating for artistic expression, accurate proportion and faithful rendering of textiles takes a back seat to dramatic usage of color and line to convey movement.
it includes my absolute favorite recommendation apps for fashion sketching and illustration along with a whole host of tutorials, examples, exercises, explorations, formats and prompts to move you forward in the realm of ipad fashion sketching.
The goal is to create a unique fashion illustration style that stands out from other illustrators. To find your niche, you need to ask yourself which message you want to illustrate. Be different and never stop practising!
It is possible to develop this skill within about two weeks if you practice regularly. The more experience in technical drawing and illustration you have already, the better, but as long as you keep practising, you will improve. The process of fashion illustration starts with a croquis. And you can then begin to build your design on top of this figure. The techniques outlined below will quickly get you started.
In this method, you work with pencil to make light and fast sketches of a reference picture, focusing on movement and overall structure. Then you make a series of iterative tracings of your flat sketch, and in each iteration correct and improve aspects of the template, such as proportion and gesture. Once you are happy with the fashion figure template, your next tracings can begin to add garments and designs to the template.
In this method you also work with a reference picture, but you start with a thick marker or highlighter pen, and try to lightly and quickly capture the main areas of tone and colour. Then, with a pencil, start to add lines to lay out the main silhouette and anatomy. You should follow the main shapes of the tonal drawing, but try to resolve and correct any issues. Then continue to add pencil detail and more tones, to continue to develop the template.
Ana Stankovic-Fitzgerald has been teaching fashion drawing and illustration at London College of Fashion since 2003. She is a member of the Association of Illustrators and has had freelance commissions published online, in magazines, books, as advertisements and in corporate literature.
Ana's work was selected for the 'Best of British Illustration' in 2001 and exhibited at numerous venues abroad and in the UK including exhibitions at the Royal College of Art, AMV BBDO, Graduate Fashion Week and the Association of Illustrators Exhibition.
Ana is passionate about the craft of drawing and teaching drawing and she has a vast knowledge and expertise in utilising & experimenting with various media including charcoal, ink, watercolours, collage, markers, pastels, acrylics, oils, Adobe Photoshop, Adobe Illustrator, Lectra Kaledo Style and various IPad applications.
BA (Hons) Fashion Imaging & Illustration recognises the changing role of visual communication within the fashion industry and seeks to produce the next generation of innovative, multi-disciplinary image-makers and original thinkers
This course has places available. Read our Guide to applying for a course starting this September through UCAS Extra. For a full list of UAL courses open for 2024/25 entry, visit the Courses with places available page.
Please note that this course is undergoing re-approval. This is the process by which we ensure the course continues to provide a high quality academic experience. During re-approval there may be some changes to the course content displayed on this page. Please contact us if you have any questions about the course.
Students on this course develop a critical understanding of contemporary fashion; how it is communicated or promoted, its place within wider culture and its relationship with audiences and consumers.
The course celebrates fashion imaging and illustration through an expansive curriculum that integrates traditional skills with new and emerging technologies at the forefront of contemporary commercial practice.
Students benefit from experimenting in areas such as photography, moving image, 3D design, digital platforms, art direction and graphic design while an emphasising their drawing practices. Through a range of live briefs, collaborative workshops and personal projects that are supported by the expertise of lecturers and practitioners from the fashion industry and beyond.
Students will be given the opportunity to undertake a short work experience placement during their second year of study. This provides increased industry awareness as well as crucial experience and valuable contacts within the industry. The course has many links to the industry including DASH magazine, Apple, SHOWstudio and the many practitioners who teach on the course within a teaching capacity. The course has also worked with the House of Illustration and run live-streamed events with the Paris School of Art, some examples of the collaborative opportunities available.
The first year of the course introduces students to a range of studio practices in fashion imaging and illustration. Students will be introduced to a variety of mediums and media in order to give them contemporary skills in image making with an emphasis on the skills needed to locate, navigate and communicate information and ideas effectively and appropriately. Students will take part in lectures and studio-based activities that will inform project research and development and students will also have the opportunity to work in groups and on collaborative projects on the course as well as across the media programme.
The Intro to Fashion Illustration Unit is comprised of a series lectures, tutorials, seminars and workshops to help the student develop learning skills at HE and the requirements of effective studentship at undergraduate level, in order to help build on skills in research, reflective analysis and the essential aspects of the creative process. 152ee80cbc