Fashion, Dress, and Merchandising prepares students to be changemakers in the fashion industry. We aim to improve the quality of life of individuals and groups through fashion as product, process, and concept. This includes developing and producing transformative, culturally relevant, environmentally conscious, and socially responsible fashion goods and services. We cultivate creativity, question the status quo, and innovate new ways of doing through design thinking, research, experiential learning, and community-engaged projects.
Students in the Fashion, Dress and Merchandising (FDM) program explore a broad view of the fashion industry and all the career opportunities it has to offer. From textile production, product design, sourcing, and manufacturing, to retail merchandising and consumer behavior, students learn to appreciate and understand the complexity and dynamism of the modern fashion supply chain. Students may pursue a Fashion Merchandising or a Fashion Design Area of Emphasis (AOE); both curricula consist of a minimum of 120 credit hours. The Fashion Merchandising Area of Emphasis includes a minor (selected by the student with guidance from their advisor) in either Advertising, Journalism, Public Relations, Strategic Social Media, Event Planning, Entrepreneurship, General Business, Marketing, or Professional Sales.
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FDM students are encouraged to seek summer employment in the fashion industry in order to gain experience and integrate coursework into business settings. Both AOEs require a 6-credit-hour internship - typically completed in the summer, between junior and senior year - in which students apply textile, apparel, and/or merchandising subject matter with mentorship in a professional setting.
FDM students may elect to participate in a faculty-led, study abroad summer program to observe the textile, apparel, and retail industries in Italy, preferably in the summer after freshman or sophomore year. This 6-credit-hour program, Disegno Italia, has established connections with fashion schools in Milan, the design capital of Italy. An elective fashion study tour to New York enables students to observe fashion industry and retail sites, view historic costume displays and collections, and network with graduates of the FDM program.
All FDM graduates are prepared for entry-level positions in the fashion industry. Positions in the field include buying, allocation/planning, store/brand/social-media/omni-channel management, e-commerce, visual merchandising, product development, fashion promotion, sales, sourcing/logistics, design, and creative direction. Several graduates have also successfully launched their own small business. Executive training programs and externship opportunities offered by fashion companies may offer additional training for advanced placement in a career.
Our students have been successful in gaining admission to graduate school in areas such as historic costume and textiles, social psychology of dress, apparel design, textile design, merchandising, and business. With additional study at the graduate level, students may secure positions with fiber and fabric producers, museums that exhibit and preserve textiles and apparel, colleges and universities, and in upper-level apparel business management. The opportunities are many and the employment possibilities varied.
Site Selection: It is up to each student to select and secure his or her own practicum site using all available resources. It is wise to interview at more than one practicum site in order to locate the best possible position. Prior site approval by the practicum course instructor is required. The site must specialize in some aspect of the fashion industry. Students must select a site that will be different from their internship site in order to enhance their competitiveness.
Site Selection: It is up to each student to select and secure his or her own internship site using all available resources including the development of networking contacts. These can be made through the Fashion Business Association, study tour, the WVU Career Services Center, and FDM internship instructors. Students should be prepared to interview when recruiters come to campus during the academic year. It is wise to interview with more than one internship site in order to locate the best possible position that will lead to an enhancement of career goals. Approval of the site ahead of time by the internship course instructor is required for all proposed sites. The site must specialize in some aspect of fashion merchandising or apparel design.
West Virginia University located in Morgantown, is located about 70 miles south of Pittsburgh, PA. Close to D.C., Cleveland, and New York City, too. Fill in your address below to find out how close WVU is to you.
This exhibition explores the evolution of fashionable clothing in Northern Europe from the fashion revolution of the early fourteenth century to the dawn of the Renaissance. Drawn from the Morgan's collections, over fifty illuminated medieval and Renaissance manuscripts and early printed books are featured.
Islamic dress is in the news. Either as a symbol of female oppression or as a new, colorful statement on the global fashion stage, Islamic dress can be misunderstood because it seems singular and monolithic. This book offers first-person observations from the stores and streets of three cities in Muslim-majority countries. Through vivid descriptions of styles and shoppers, readers realize that Muslim women dress in as many varied ways as non-Muslim women do.
[Bucar] argues in this fascinating read that pious fashion is much more than modest dress standards imposed on women. It is a way that Muslim women claim their identity and express their faith in a world that is rapidly westernizing.
My dissertation is about the modern Turkish women of the 1930s, how she reinvented herself through fashion in 1930s Turkey, a period when the Turkish Republic had just been established and the country had been under a very drastic social change, a modernisation period. Through my deep dive into the archives, I have found a variety of amazing magazines as Fashion Album and Seven Days from 1930s Turkey with illustrations and photographs of tailors and designs that gave an idea of how fashions of the West were reinterpreted by the Turkish women in a quest to take control over their self-fashioning.
I guess my interest in this topic first and foremost stemmed from the fact that I never got a chance to study this subject at school as it was quickly brushed over to move on with the curriculum, which often is the case in high school. But also, after studying the Western fashions and history for a year I started to think of how my culture compares to the developments in the West and how did it respond. It was incredibly interesting to analyse a completely different ideology and thought processes that surrounded fashion in Turkey.
The image below is one of many photographs that show the newfound confidence of the modern Turkish woman in her self-fashioning. Here students of the Istanbul City Theatre hold on tightly to one another whilst getting out of class, confidently walking across the gardens of the theatre, displaying their unveiled hair and highly fashionable dresses.
I really enjoyed my essay on how military uniform was appropriated by The Rolling Stones and The Beatles in 1966 and 1967. The fact that such archaic and hyper-masculine garments were incorporated into progressively androgynous, peacocking menswear reveals an interesting point of tension in regards to modernising masculinity. The Beatles and The Stones arguably brought this counterculture style of dress to the forefront of contemporary consciousness, asserting their flamboyant individuality, which, ironically, created an impression of uniformity within, and between, both bands.
This below-the-knee cowl-necked dress worn by Jacqueline Boyer is at once subtle and eye-catching. The billowing skirt, complete with four frontal pleats work to accentuate the waist and the tutu fabric hidden from view helps the skirt retain its shape. Although relatively simple in design, the piping featured at the bottom of the dress and at the neckline help offer a chic touch.
The art deco movement was a key influence on fashion of the time, encouraging a celebration of technological developments and an optimism for the future in its luxurious style. Here and now, as we emerge from the covid-19 pandemic with a sense of relief, but a variety of sources for future anxieties ever-present, it is time for a reinvigoration of that same hope in human ingenuity, celebration of technological developments and optimism for the future. We need comfort, strength and vibrancy, and I think we should be looking to 1930s fashion for inspiration.
A range of comfortable ensembles are documented in the early 1930s. Anna May Wong wears an elegant, loosely fitted dress and leans against a doorway to convey her relaxed manner. Similarly, the model of Falkenstein in the August 1934 issue of Vogue leans against the wall. A rare appearance of trousers in early 1930s Vogue, the image shows a woman comfortable yet glamourous, wearing a tunic which resembles very stylish and eveningwear appropriate dressing-gown.
And what should we wear when there is work to be done? An oversized cardigan with deep pockets in a stunning sage green, of course. An increase in sportswear and ready-to-wear in the 1930s led to a much higher interest in collegiate fashions, such as the varsity jacket and cardigans. The flip side of increased ready-to-wear was a rise in cheaper, lower quality garments. Today, with fast fashion booming and brands like Shein churning out an endless array of garments, it is more important than ever to find clothing that we love and will wear for many years, rather than single use pieces so cheaply made that they will inevitably end up on landfill. Clothing that can be styled in multiple ways, worn in many contexts and brings us joy is vital to us having a more sustainable relationship with our wardrobe. A deep pocketed cardigan perfectly fits the bill for me. 17dc91bb1f
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