Farms Shows $50M Upgrade

 Joseph McAditi is confident that the $50 million invested in upgrading the Palms Casino Resort is a lot of money.

After more than a decade of success in luring thousands of 20-30s and locals to off-strip properties with popular Deitch Friday parties and The Real World Suites, Farms needed to change its look.

So the hotel-casino spent millions in more than eight months renovating 428 rooms in the original Palm Tower, renaming it as an ivory tower, demolishing old bars, restaurants and clubs and replacing them with new experiences.

"There's a short time to make an impact on customers," said Magliarditi, the chairman of Farms. "We're always rebuilding things. We think what we've done to Farms will have the biggest impact."

Among the recently completed projects is a new entrance and social in the middle of the casino that acquired the former center bar.

Magliarditi said the two projects allowed Palms to redesign the entire casino floor and added more than 250 slot machines. The social network features flush booths, intimate tables, and an open view of the action at the casino.

"We really opened it up, and it did a good job with the rest of the property," Magliardi said, "and this feels like a different space."

Social's signature cocktail is Social Misfit, a five-ounce brand flask mixed with bouliet rye, disarono, white-pitch Nagomi, and lemon juice. The drink and Memento cost $20.

Magliariditi, a Las Vegas-based gaming veteran, unveiled a revamped casino resort in the Review-Journal on Wednesday. His first stop was Scarlet, Bar Scarlet, Bar Scarlet, only four, with a mainstream menu.

"There's nothing like this on the strip," he said. "I like this space because it's small and personal. I could have filled 20 seats, but I kept it small and simple

Currently, the bar offers vodka and specialty drinks.

Magliarditi said Palms will remodel Ghostbar and The Real World Suite, one of several multimillion-dollar Fantasy suites located atop Palms Fantasy Tower, in the near future.

The 3,000-square-foot suite was built for MTV, which filmed the "Real World" season in Las Vegas in 2002. It has three bedrooms, a kitchen, a restaurant, a swimming pool table, an aquarium, a lounge, a study, and a shared shower.

"We're not going to change the Real World Suite," Magliarditi said. "It's already taken a hit, and while people still want to stay there, it's time to clean it up and make it look good again."

One night of the suite costs between 7,000 dollars and 15,000 dollars.

Magliarditi said that when Palms opened in 2001, its customer base was in its mid-20s, and that the average customer base is now between the ages of 30 and 50. He said the upgrade to the resort reflects that shift.

Magliadity said, "We need to provide unique things to transport bodies to resorts," adding, "We're not in Summerlin or Streep. We need a unique concept of bringing bodies into real estate."

He described Farms as a "hybrid" that satisfies locals and out-of-town customers.

Starting in May, the resort will open seven new restaurants through the end of the year, ranging from casual takeaways to affordable Asian-themed dishes.

Farms added Fortune, Earl of Sandwich, and Chocolat Bistro as it updated its bistro buffet.

This year, the company opened Heraea, a sports lounge and restaurant created by The One Group. Heraea offers a cantor sports book, a private skybox with access to a pool, a restaurant on the bar, and a two-stage dining area overlooking seven television sets.

"I'm standing on the 50-yard line as if I'm watching the game on Skybox," Magliadity said.

Chronic Tacos will open at The Eatery Food Court on May 5, and The One Group will open XISHI, a restaurant that serves pan-Asian cuisine in a lounge environment, in August. 안전한 파워볼사이트

Located atop the fantasy tower, the former Playboy Lounge has been replaced by Las Vegas and a bar with dramatic views of billiards, ping pong, and shuffleboards and the view, a lounge.

Magliarditi admitted that she didn't like The View's idea when The Nine Group showed off its plans, but "it came out great, and they proved me wrong."