Fantasy Cricket Platforms bat big with aggressive marketing for the India T20 League

Well, no one can doubt or question the fact that T20 cricket is more popular than two or three other formats of the game. Test cricket is often considered to be the best cricket and despite the 50 overs World Series having a huge viewership, T20 Cricket attracts a lot of crowds because of the fast-paced cricket and also because of its matter of 3-4 hours. It is because playing online fantasy cricket has become much easier as the fantasy organizations know that their users are keeping a tab on the match, something they might not do during an ODI or a test match.

Now, the point I am trying to establish is that people are investing their time and money on fantasy cricket during the T20 season. The pattern is now clear and that is why the fantasy cricket platforms are investing loads of money and batting big with aggressive marketing during the T20 season. Now, what is better than the Indian T20 League? People get divided into many groups and the virtual fight during the season is something to see. Fantasy cricket channels that and brings those people under one umbrella and asks them to compete against each other. Short but brilliant marketing. There, they can make their own team and in return they can earn loads of money by playing various fantasy leagues that are available.

The platforms are aware of the fact that this is the best time to bring people on board and thus they do everything possible to convince their users that they are the best fantasy app in India. The war between various fantasy platforms is very much a talking point as the kind of offers, discounts and gifts each one provides needs to get better and bigger with every passing year. In that, marketing comes into play and you have to be better than your rival and provide users with all the updated features.

It can also be said that it is during the Indian T20 League when the fantasy platforms earn the majority of their profits. Thus, it is important for them to brand it well and sell it well. It is not an easy task for sure but the way the top fantasy apps in India are working, the owners of those respected companies should be happy and proud.