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Like it or not, Facebook isn’t going anywhere—and your business needs a clean, trustworthy presence there. This guide gives you the exact steps to set up your page, brand it right, and start posting content that attracts customers (without guesswork or fluff).
“Think of your Facebook Business Page as your storefront on the world’s largest social network—clear, credible, and built to convert.”
Table of Contents
Create Your Page (Fast)
Add Contact Info & Business Hours
Brand Your Page: Profile & Cover
Claim a Clean @Username
Set Your Page Call‑to‑Action
Preview Like a Visitor (“View As”)
Publish Content That Helps (Not Hypes)
Post as Page vs. Personal (Switching)
Grow with Roles & Analytics
Hands‑On Walkthrough
Beginner Checklist (Step‑by‑Step)
Quick Reference Table
Log in to Facebook with your personal account (your personal profile is only the admin—your business page remains separate).
Open the menu → Create → Page.
Page Name: Use your exact business/brand name.
Categories: Add up to three (e.g., “Pet Groomer”, “Boarding”, “Pet Supplies”).
Bio (101 characters max): State the benefit you deliver in one line. Make it about the customer and outcomes.
Hit “Create Page.” You’re live.
Remove uncertainty. Fill in phone, email, website, location (if relevant), standard hours, and holiday hours. Set expectations clearly so people know when and how to reach you.
Profile Image: Use your logo or a professional headshot. It appears everywhere you interact—keep it simple, clear, and recognizable at small sizes.
Cover Photo: This is your billboard. Feature your best visual story—new products, key promise, or a timely promotion. Keep text minimal and legible.
Recommended cover size: 851 × 315 px
File types: PNG for graphics/text; JPEG for photos
Keep file size under 100 KB for fast loading
For current specs and safe areas across devices, see these guides: Facebook Business Help Center, HubSpot’s Facebook Image Sizes.
“Your profile image is the stamp; your cover photo is the billboard. One builds recognition, the other sells the moment.”
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Set a short, memorable @username in General Page Settings. This creates a simple URL, makes tagging easy, and increases organic mentions—free publicity you don’t have to ask for.
Tip: Keep it short, obvious, and consistent with your other platforms.
Decide the one thing you want visitors to do: call, book, visit your site, shop, or subscribe. Choose the matching CTA button on your page. Update it as campaigns change.
Use the three‑dot “meatball” menu → View As to see what visitors see. Check your first impression above the fold: name, bio, cover, CTA, and top content.
People come to Facebook for information, inspiration, and advice. Earn attention by solving problems, not by pitching nonstop.
Formats: photos, videos, stories, graphics, links to helpful resources
Angle: share expertise that matches audience needs and interests
Where to post: use the nine‑dot menu or the “What’s on your mind?” composer
“Teach first, sell second—content that helps gets shared; content that begs gets ignored.”
Click your profile picture (top right) → See all profiles → choose the Page to act as. When switched, you’ll like, comment, and post as the Page. Double‑check before you post.
Assign Page Roles to teammates (admin, editor, moderator) so the right people handle content, messages, and insights. Use analytics to track reach, engagement, and what content actually moves people to action.
Further reading: Sprout Social: Facebook Analytics Guide.
A practical, step‑by‑step walkthrough that takes you from blank page to a fully tuned Facebook presence—naming, categories, a crisp bio, on‑brand visuals, the right CTA, and your first posts.
Task: Create the Page
Log in → Menu → Create → Page
Enter Page Name, up to 3 Categories
Write a 101‑character bio focused on customer benefit
Click Create Page
Task: Contact & Hours
Add phone, email, website, and location (if applicable)
Set hours + holiday hours
Save and verify all links/buttons work
Task: Profile & Cover
Upload a simple, high‑contrast logo/headshot for profile
Design a cover with one message/promo; keep text minimal
Export: PNG (graphics/text) or JPEG (photos), under 100 KB
Check on desktop and mobile “View As”
Task: Username & CTA
Claim a short @username (consistent with other platforms)
Choose the CTA that matches your primary goal (Book, Call, Shop, Subscribe)
Test the CTA link/action on mobile
Task: First 7 Posts
Publish a pinned “Start Here” post explaining who you help
Post 3 value tips (how‑to, checklist, resource)
Post 2 authority builders (behind‑the‑scenes, client story)
Post 1 offer with a clear CTA
Task: Roles & Analytics
Assign roles (Admin, Editor, Moderator) as needed
Check analytics weekly: reach, engagement, top posts
Double‑down on formats and topics that perform
Element
Purpose
Key Specs
Best Practices
Common Mistakes
Page Name
Brand clarity & searchability
Exact business/brand name
Match legal and web presence
Keyword stuffing or nicknames
Categories (up to 3)
Improve discovery & relevance
Primary + 2 secondary services
Be specific (e.g., “Pet Groomer”)
Generic or unrelated categories
Bio
Instant value proposition
101 characters max
Make it about customer outcomes
Walls of text; vague slogans
Profile Image
Recognition in comments & shares
Square; high contrast; sharp at small sizes
Use logo or pro headshot; minimal detail
Busy graphics; tiny text
Cover Photo
First impression & promo space
851 × 315 px; PNG (text/graphics), JPEG (photo); <100 KB
One message; readable text; mobile‑safe
Clutter; cut‑off text on mobile
@Username
Sharable URL & easy tagging
Short, memorable, on‑brand
Match other platforms
Hard‑to‑spell handles
CTA Button
Drive the next step
Book/Call/Shop/Subscribe, etc.
Align with current campaign
Dead links; mismatched offers
Contact & Hours
Trust & convenience
Phone, email, site, hours, holidays
Keep accurate; test on mobile
Missing hours; wrong links
Note: Facebook updates layouts and specs periodically. When in doubt, confirm current recommendations in the Facebook Business Help Center.
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Additional resource: Keep an eye on platform changes and best practices via the Facebook Business Help Center.