I am just getting started. I have set up my shop on Shopify. I have created a FB page. Now I am using the facebook tool to create a featured and dynamic view of my collection and I keep getting the same error for three of the collections: Collection already featured. It is featured more than once. Remove one of the duplicate collections to avoid confusion. 

Do you have any more details on how to do this? I'm unsure what is meant by "un-sync the Meta and Shopify option". Do you mean "Unpublish the collection from the Faceook & Instragram Sales Channel"?

Also, where in Facebook Business Commerce Manager can you "Un-sync" it? Which action are you referring to?

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I'm having a similar issue! One of our Shopify collections was recreated 4 times and I can't remove them in the Meta Shop. I've removed them as a sales channel from the collection in Shopify but nothing has changed. Has anyone found a solution to this?

What I usually do for these, since facebook requires a specific size (1200x628px) I add an link cms item to the collection, then I pull in the link to the image from the CMS by using the + Add Field link.

People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally, this is how people discover new things, learn information, and make buying decisions. As a digital marketer, that means you must deliver fast-loading and engaging mobile experiences.

Facebook collection ads are a mobile-only format, designed to maximize the mobile user experience. Ads are found on both Facebook and Instagram. People who tap on collection ad are seamlessly taken to a fast-loading, fullscreen experience to browse or learn more about the ad offer:

Collection ads on Facebook feature a cover image or video, followed by 4 product images. On Instagram, they only feature 3 product images. On both platforms, the cover image or video is the first media asset from your full-screen experience.

Although collection ads have great conversion rates, not everyone will click through to your site. However, you can specifically retarget these individuals by creating custom audiences, and reminding them why they wanted to solve a problem with your product or service in the first place.

GameStop targeted the ads to a Custom Audience of PowerUp Rewards members in the US and a lookalike audience with characteristics similar to rewards program members. Once clicked, people went to a product page for additional information.

After a year-long hiatus from Facebook advertising, Adore Me returned with a revamped strategy to use the collection ad format to showcase its swimwear and increase online sales of its 2017 collection.

Facebook Collection Ads complement any digital marketers advertising strategy by offering an engaging ad format that extends into a full-screen, interactive experience. Create the most optimized collection ad by referring to the Instapage digital advertising specs guide for the most up to date ad specs and targeting options. You can also sign up today for a 14-day trial and see the impact Instapage has on your campaign results!

The site is secure. 

 The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

In this paper, we explore the use of Facebook targeted advertisements for the collection of survey data. We illustrate the potential of survey sampling and recruitment on Facebook through the example of building a large employee-employer linked dataset as part of The Shift Project. We describe the workflow process of targeting, creating, and purchasing survey recruitment advertisements on Facebook. We address concerns about sample selectivity, and apply post-stratification weighting techniques to adjust for differences between our sample and that of "gold-standard" data sources. We then compare univariate and multi-variate relationships in the Shift data against the Current Population Survey and the National Longitudinal Survey of Youth-1997. Finally, we provide an example of the utility of the firm-level nature of the data by showing how firm-level gender composition is related to wages. We conclude by discussing some important remaining limitations of the Facebook approach, as well as highlighting some unique strengths of the Facebook targeting advertisement approach, including the ability for rapid data collection in response to research opportunities, rich and flexible sample targeting capabilities, and low cost, and we suggest broader applications of this technique.

Gone are the days when people spend enormous time watching films on traditional television stations. The current economic realities have changed the ways people engage with media content, from reading newspapers to shopping for daily needs. Since the advent of mobile phones and internet service, hundreds of hours are constantly spent on pc and smartphones. But Guess what? Many of those hours are spent on social media platforms, especially Facebook.

The Collections allows enterprises to efficiently engage mobile users with high shopping experiences, making it possible for customers to find and browse goods and services via Facebook before purchasing them on a seller store.

To provide your targeted audience with a captivating product layout, you must adhere to the ideal specifications for collections Ads on Facebook. We will examine the required specifications for Collection Ad Visuals and Collection Ad Copy.

By setting up a retargeting ads campaign, your adverts will be seen by potential leads who have a higher chance of buying your services or products. Since the potential buyers are initially aware of your brand and its product offerings, a caption in your new ads may prompt them to make the long-awaited purchase.

Once a potential customer clicks the ad and opens the ad Instant Experience, users can navigate to other pages like the sales page and product page if a Call To Action (CTA) or external link is embedded in the Collection campaign.

With the Facebook Pixel and Insights analytics, you will be able to ascertain the set of persons that interacted with your ads campaign. Then you can segment your target audience based on location, demographics, interests, and age with the insights generated.

The success or down-turn of an ad campaign starts with the copy. Do it right, and you will smile at the bank. But if you do it wrong, you will have to gift Facebook your money again. For your Collection ads to yield expected results, you must use an engaging ads copy. Since the essence of the ad copy is to persuade a user to click on the ads, ensure to use videos or images that resonate with the ad copy.

As a business person, you should understand the importance of Facebook advertising, but the most important thing to remember is that; a seller must continuously provide the audience with engaging ad experiences. Facebook Collection ads take care of the rigorous processes so that you can focus on conversion.

After you set up Facebook and Instagram by Meta your Shopify products will start syncing to Facebook. You can select the products that you want to make available to the channel on the Product page, or by using the bulk editor in Facebook and Instagram by Meta.

When you make a product available to Facebook and Instagram by Meta, it's available to all of the features that you have set up in Facebook and Instagram by Meta. Because all of Facebook and Instagram by Meta's features share the same product catalog, it's not possible to make a product available to only one feature of Facebook and Instagram by Meta if you have multiple features set up. For example, if you have both Facebook Shop and Instagram Shopping set up in Facebook and Instagram by Meta, and you make a product available to Facebook and Instagram by Meta, then the product is available on both Facebook Shop and Instagram Shopping.

Unless your store is based in the United States, collections in Shopify don't sync to Facebook. If your store is located outside the United States, then you can create collections for Facebook using your available products in your Facebook Commerce Manager.

Collections sync to Facebook only for stores in the United States. If you use Facebook and Instagram by Meta, and aren't in the United States, then you need to create collections for your products using Facebook Commerce Manager.

The Product status section of the Overview page shows the status of products available on Facebook and Instagram by Meta, and indicates if there are any errors. For a list of errors, click View products. Use the information listed in the Issues column to fix any problems with a product.

Changes to product details in Shopify are automatically synced to Facebook. You can change how a product's image, title, or price is displayed on Facebook by editing the product in Shopify. You will see your changes appear on Facebook after your products sync, which usually takes a few minutes.

When you sync products after you set up Checkout on Facebook and Instagram, you might have product publishing errors. If your products are missing information that Facebook needs, then you see a warning in the Products section on the Overview page of Facebook and Instagram by Meta. When a product has errors associated with it, you need to resolve those errors before you can try to sync the product again with Facebook and Instagram by Meta.

The good news is that you can find ways to unlock different audience strata through a simple strategy - diversification of formats and placements used. Collection ads have proven to be really effective in unlocking audiences for more expensive products resulting in higher AOV.

You should create separate collections for each item in your inventory so shoppers on Facebook can easily discover your inventory (image, description and price) in one streamlined experience. Because your Facebook feed is automatically populated with new products as they're added to your collection, it's easy for shoppers to find something new without ever having to search again. 152ee80cbc

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