Strategy with a Purpose.
Strategy with a Purpose.
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Hi, I’m Fabian Carter, a Strategist and Designer from Lexington, Kentucky.
I help brands communicate in ways people actually trust and respond to. After the 2020 industry layoffs reshaped my path, I returned to the University of Kentucky to study Strategic Communication and better understand how people think, decide, and connect. That shift turned my creative work into something more intentional and measurable.
What I bring to the table:
Authentic outcomes
I focus on work that feels real to people, not tactics designed to manipulate attention.Clear communication
I prefer direct, human language over marketing noise and unnecessary complexity.Reliable execution
I’m consistent under pressure, and I deliver work that holds up on deadline and in practice.
I believe clarity is rare and trust is earned. My goal is to build communication and design systems that are simple, honest, and effective enough to actually matter.
Work experience
Work experience
November 2022 – December 2022
The Chisholm Legacy Project | UI/UX Designer
Contributed to content structure and user experience strategy for digital platforms.
Created wireframes and prototypes in Figma to improve user engagement.
Used user feedback and research insights to refine messaging and layout.
Worked within Agile workflows to meet production milestones.
Collaborated remotely using Notion to track progress and deliverables.
February 2020 – January 2022
Lextro | Graphic Designer
Developed branded visual content supporting marketing and product initiatives.
Collaborated with clients to align messaging, visual identity, and campaign goals.
Managed multiple concurrent design projects while maintaining deadlines.
Strengthened client relationships through consistent delivery and communication.
Applied marketing and branding principles to improve content effectiveness.
May 2018 – August 2018
Kentucky Community and Technical Colleges | Graphic Design Intern
Created marketing graphics supporting institutional branding initiatives.
Assisted with visual communication strategy during a multi‑college rebrand.
Balanced multiple assignments under strict marketing deadlines.
Supported marketing staff with campaign-ready digital assets.
Education
Education
2024 – Expected 2027 University of Kentucky
Degree: Bachelor of Arts in Integrated Strategic Communication
Relevant Coursework: Strategic Communication, Marketing Management, Consumer Behavior, and Psychology
2023 General Assembly
2023 General Assembly
Certification: User Experience (UX) / User Interface (UI) Design Certification
Focus: Digital product design methodologies, user research, wireframing, and interactive prototyping.
2015 – 2019 University of Kentucky
Degree: Bachelor of Science in Digital Media and Design
Focus: Graphic Design, Illustration, and Logo Design
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