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In the commercial and advertising space, I've had the opportunity working with various studios, producing from stills to motion - for prints to social and TV spots. Most recently, I worked with a motion control studio where shoots were focused mainly for tabletop and used specialized robotic arms such as the BOLT Cinebot paired with the Phantom camera to capture ultra high speed frame rates. These shoots usually involved a full-scale production team.
In the commercial and advertising space, I've had the opportunity working with various studios, producing from stills to motion - for prints to social and TV spots. Most recently, I worked with a motion control studio where shoots were focused mainly for tabletop and used specialized robotic arms such as the BOLT Cinebot paired with the Phantom camera to capture ultra high speed frame rates. These shoots usually involved a full-scale production team.
As a producer, when working with high speed motion control, because of the nature of the fast movement of the robotic arm, I always practice safety briefings before we start a shoot. This is to ensure that everyone on set is cautious and mindful when at work. But of course, we also have fun while doing it!
As a producer, when working with high speed motion control, because of the nature of the fast movement of the robotic arm, I always practice safety briefings before we start a shoot. This is to ensure that everyone on set is cautious and mindful when at work. But of course, we also have fun while doing it!
Scroll below to view some of the projects I've managed and produced.
Scroll below to view some of the projects I've managed and produced.
Tim Horton's
NUTELLA OREO
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15 Secs Spot Commercial
Introducing a new product line from Tim Horton's - the Oreo and Nutella beverage, launched in the second quarter of 2023. This production was a produced in collaboration with Special Ops Agency in New York. The filming took place at Rambow Studio, utilizing their BOLT Cinebot with Phantom camera and signature prime lenses. We accomplished this project with one pre-light day and one shoot day.
Rambow Team
Rambow Team
Producer: Eyva Tunku Anor
DP/Director: Gene Dubin
AD: Mark Fitzmartin
Robot Operator: Riley Morgan
SPFX: Simon Manne
Gaffer: Adam Reichardt
Grip: Alessandro Imperialle
PA: Kate Brennan
Lead Set: Lucas Godlewski
Special Operations Team
Producer: Tyler McClain
PM: Laura bayless
Food Stylist Team
Takako Kuniyuki
Teresa Lee
SharkNinja
DOUBLE OVEN
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30 Secs Spot Commercial
Meet the new Ninja Double Oven, a new addition to the family in the second quarter of 2023. This production took place for three days. One pre-light and two shoot days. The overall production used a BOLT robot arm with a cinema camera, backed by a full team of specialized crew from food stylist to special rigging for motion control. A customized full glass oven was used to capture the time lapse shot for a few scenes. In total, we had prepared eight to 12 dishes to showcase the oven's feature and capability. We also worked with hand models and a kid talent (see if you can catch his hand)! This was a collaborative production between Rambow Studio and MALKA agency for Shark-Ninja.
Rambow Team
Producer: Eyva Tunku Anor
DP/Director: Gene Dubin
AD: Mark Fitzmartin
Robot Operator: Riley Morgan
SPFX: Simon Manne
Gaffer: Alessandro Imperialle
Grip: Nick DiSpensa
PA: Kate Brennan
Lead Set: Lucas Godlewski
MALKA Team
Producer: Eric Schwartz
PM: Olivia Battles Reap
Food Stylist Team
Charlotte Omnés
Matthew Davis
George Dickel
BOURBON WHISKY
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Commercial Lifestyle Photo
and Video Shoot
Thanksgiving content shoot for George Dickel Bourbon Whisky with New York's award-winning lifestyle photographer, Sasha Gitin.
For the two-day shoot, we had a full crew production for hair and make-up, wardrobe styling, prop-styling, food styling, gaffer, grip and a DOP.
The set was at a waterfront studio in Sheepshead Bay in Brooklyn NY.
Rigorous planning includes:
Coordinate ZOOM meetings for pre-production with client, agency, stylist, make-up, DOP, Approvals on pre-pro book for campaign's look and feel, Talent scouting and selection to get approval from client /agency. Develop contracts for crew and talents for hire.
Location Scouting, Produce COI for shoot premise and rentals, Conduct ZOOM meetings on-set with client and agency for real-time approval and comments, Equipment Rentals for shoot, Produce + Finalize call sheet, Implement COVID-19 Protocol for the shoot.
Budget
USD $60K
Publish Date
Third Quarter 2021
Production Team
Photographer: Sasha Gitin
Producer / PM: Eyva Tunku Anor
DP : Gene Dubin
Gaffer/Grip: Miguel Rivas
PA: Sabrina Digeorge
Food Stylist: Takako Kuniyuki
Wardrobe + Prop Stylist: Amy Auslander
Asst. Wdrobe + Prop: Alana Jerins
MUA: Esther Kwon
Talents: Tavon Hanner, Alyssa Burgos, Jarred Harper, Jasper Yao, Melissa Rendon, Nicole de Oliviera
KFC Delivery Malaysia
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360 Campaign
Relaunching Delivery Website
During my days at Entropia, we managed the KFC Delivery account. During this time, we helped them unveil a new online campaign to successfully relaunch their delivery website. With mainly urban targeting, the campaign was designed to satisfy every KFC craving moment while delivering easy user experience for online orders. The insight for the campaign was derived from tapping unto various data platforms including social listening.
During my days at Entropia, we managed the KFC Delivery account. During this time, we helped them unveil a new online campaign to successfully relaunch their delivery website. With mainly urban targeting, the campaign was designed to satisfy every KFC craving moment while delivering easy user experience for online orders. The insight for the campaign was derived from tapping unto various data platforms including social listening.
We identified eight craving clusters and created special personalities that identified with their ‘secret lives’. KFC KAKI UNITE introduced Malaysians to Eight ‘KFC KAKIs’ (Kaki means gang). They were the Finger Licker, the Spicy Kulit Cruncher, the Ori Geng(OG), the Kak Slaw, the Nuggets Nutter, the Mix Masher, the Abang Zinger and the Cheezy Champion. The campaign was deployed in various phases with the introduction of ‘KFC Kaki’ personas via series of humorous videos – all playing up the relatable secret lives of the fans and why KFC Delivery should be essential for them. To add deeper resonance, KFC lovers are encouraged to vote and support their ‘alter egos’ and to call out their friends via social tagging and sharing.
We identified eight craving clusters and created special personalities that identified with their ‘secret lives’. KFC KAKI UNITE introduced Malaysians to Eight ‘KFC KAKIs’ (Kaki means gang). They were the Finger Licker, the Spicy Kulit Cruncher, the Ori Geng(OG), the Kak Slaw, the Nuggets Nutter, the Mix Masher, the Abang Zinger and the Cheezy Champion. The campaign was deployed in various phases with the introduction of ‘KFC Kaki’ personas via series of humorous videos – all playing up the relatable secret lives of the fans and why KFC Delivery should be essential for them. To add deeper resonance, KFC lovers are encouraged to vote and support their ‘alter egos’ and to call out their friends via social tagging and sharing.
Beyond typical conversational content, series of activation were kicked off at high potential delivery areas. The ‘KFC Dukaki’ riders toured in customized Ducatis created engagement with fans in support of their KFC Kaki.
Beyond typical conversational content, series of activation were kicked off at high potential delivery areas. The ‘KFC Dukaki’ riders toured in customized Ducatis created engagement with fans in support of their KFC Kaki.
To read more about this campaign, go here: https://marketingmagazine.com.my/entropia-adds-character-to-kfc-s-delivery-website-with-a-unique-campaign/ o
To read more about this campaign, go here: https://marketingmagazine.com.my/entropia-adds-character-to-kfc-s-delivery-website-with-a-unique-campaign/ o
My role at Entropia
Produce production with cross-functional teams (social, programmatic, marketing, client), Manage meetings with client and vendors (events ,post production house), Selecting and hiring motion graphic designers, audio engineer, event vendor,Location scouting and permits, Coordinating with Ducati Riders Club for on-ground activation, Budgeting, Actualization, Managing merchandise production and distribution, ensuring it is on brand, Manage digital assets and Ad creations for Facebook, Taboola and YouTube
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