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A perfect software for agencies, developers, marketers, and executives.
Increasingly, brands are realizing the value of providing superior customer experiences. Research shows that companies that are more customer-centric generate 60% more profit than their competitors.
Customers are the most important part of any business, and brands must constantly improve their customer experience to keep them engaged. That’s why brands are turning to a new type of technology in the content management space for help: a digital experience platform (DXP).
The best DXPs integrate with other software solutions in the organization’s technology ecosystem, including marketing, commerce and customer support platforms. They provide a single view of customer interactions across channels and devices, intuitive dashboards and machine learning-powered insights.
A DXP should also automatically stitch together profiles and segments across channels, devices and systems, dedupe data and cleanse it for a single view of each customer.
They should also be capable of personalizing experiences based on behavioral and transactional data. Consumers expect personalization when it comes to DXP marketing, so adding a personalization engine to your DXP can make a huge difference in how your website is perceived by potential customers.
Lastly, a DXP should be flexible enough to allow you to add or replace components and connect data without disrupting the entire experience. This means that you can make and deploy changes modularly, which is a big advantage in today’s fast-paced Martech environment.
Choosing the right DXP for your business is essential, so be sure to do your research before making a final decision. This way, you’ll know that you’re choosing the right tool for your business and you’ll get the most out of it.
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