5 Tips for an Effective Trade Show Display

Trade shows are a great opportunity to make new connections, share your latest product developments, and get feedback from current and potential customers on how you can improve your services or products in the future. To ensure that you get the most out of each trade show, you should put careful thought into your trade show display design and setup. The following are some tips to help you create an eye-catching, memorable display that will catch attendees’ attention and encourage them to engage with your team at the booth.

The Importance of Brand

Brands are more than just a logo. At their core, they exist to provide emotional connections between businesses and consumers; they aren’t just clever marketing campaigns or memorable logos, but true identities that represent organizations as much as they do products. With that in mind, it only makes sense that building your brand is an essential part of your overall marketing strategy. Here are 5 tips on how to get started with trade show displays!

Size and Placement

Before you consider anything else, make sure your display is big enough to get noticed. You can easily underestimate your audience size and end up with a booth that’s way too small. Always overestimate in size. A bigger booth will attract more attention and allow you to accommodate more people per hour. For example, a 10x10 booth will let three people walk by it each minute on average; a 12x12 gives five seconds of exposure each minute; an 18x12 provides 11 seconds of exposure.

Create Visual Impact

The key to a good trade show display is that it should stand out from its competitors and create visual impact. It’s okay if it’s a little gaudy; any potential customers who see your display are more likely to remember it as compared to all of its muted counterparts. When you create a strong, memorable presentation, people are more likely to stop by and ask questions about your business than if they just pass by another bland booth in a sea of others.

Use Contrast

With so many visual elements competing to grab your attention, it’s important to make a display that stands out. A simple way to do that is by adding strong color contrast. One easy way to do that? Pick red or blue—which are complementary colors—for use in areas where you want your display to pop. For example, if you have dark items like clothing on display, use bright-colored backdrops, tablecloths and lighting.

Stand Out from the Crowd

Your trade show display is your calling card. It’s how you connect with attendees at a tradeshow and showcase your business, products or services. An effective display will grab people’s attention, entice them to approach and let them know exactly what they can expect from you at your exhibit. If you want to stand out from the crowd and make a lasting impression, follow these five tips