Why do solar installer companies buy solar leads? What price would they be

The solar industry in America may be booming, but that doesn’t mean that the average solar installation company is getting a steady stream of qualified leads on automatic.

One issue is that most solar installers are better at installing than they are at selling. Another problem is the amount of competition coming from other installers.

There are more than 3,000 solar installation companies in the US. If an installer isn’t great at communicating what separates their services from all the other installers out there, they will get lost in the noise and have a hard time generating leads.

At the same time, many installers are wasting way too much time chasing down cold leads rather than focusing on strategies that put their sales staff in front of warm solar leads.

Getting tired of wasting time on cold leads is one of the main reasons installers decide to start purchasing leads from a lead generation company.

Solar leads may cost anywhere from $15 up to $100 or more per lead — depending on quality.

Obviously, exclusive, qualified, warm leads are going to cost way more than poor quality leads. But the ultimate test is ROI, not just upfront costs.

For the vast majority of installers, exclusive live transfer leads are the most expensive, but best ROI solar leads available.