Examples of Successful conversation Marketing Campaigns 

Lots of brands have embraced conversation marketing and it’s great to say that while some this campaigns have been insanely ridiculous, some have actually been amazing. In tis articles we would look at some conversational marketing campaigns that were able to get through to consumers and that also generated quality and leads and boosted sales conversion. 

• HealthTap: Health is wealth, we all can agree to that and most times we often neglect our health in the course of trying to make a living. We all know how difficult it can be getting a doctor’s appointment and most times some persons don’t actually like visiting the hospital. HealthTap is an app that aims on providing accessible healthcare to users. It involves a Facebook messenger chatbot. Once a user installs the bot, the user can ask any health related questions and get answers to similar questions by doctors. If the user is not satisfied, the user can send out the question and the question would be answered by a real doctor within 24 hours. If such user needs an urgent reply, he/she can opt in for the premium service which costs just $25. Imagine getting a consultation with a doctor for $25 within minutes, yeah that is definitely impossible. But the HealthTap bot makes it possible. How much more successful can a conversation marketing campaign get.  

• Domino’s Anyware: Who doesn’t love a good slice of pizza especially on a day that you feel so lazy to go out.  Imagine being able to order for your pizza without having to leave your favorite Tv show or exit that interesting game and still get it delivered to your home. Domino’s Any ware is also another success story of conversational marketing campaign. What actually started as ordering pizza through a pizza emoji in 2015 has turned out to be one of conversational marketing top stories. Domino’s Any ware, users can place orders for their favorite item through various means such as their smart TVs, Alexa, Google home, Twitter , Facebook messenger and lot of other fun channels. This clear explains the concept of conversational marketing as the brand aready knows what their user needs and how to get the item across to their user despite the channel used in placing the order. This makes conversational advertising so much fun. 

• eBay: Most users spend lots of times shopping for products on eBay. eBay bot has actually made ecommerce much fun. Users can acess ebays product by voice command and scan through various products. The interesting thing about the eBay app is that it uses voice command and then searches through similar products and gets the user the best deal while sending necessary information to the user. 

• Uber: Chatbots have revolutionalized almost everything. One had to stand on the streets to hail a cab. With Uber, that is no longer necessary. Uber lets users hail a cab from the comfort of their homes or offices. The amazing thing is that it informs you of the details of the car and the driver, it also gives you location of the vehicle and notifies users once the cab arrives their destination. Users do not have to stand outside to wait for the cab neither do they need to waist time asking questions to find out the particular vehicle for their ride. A comprehensive details is given, all the user has to do is walk out and board the taxi. What makes it even more amazing is that the user does not need to inform the driver of his location, as the location has already been entered and all the driver has to do is to follow the route map. Amazing right? 

There are various success stories of how conversational marketing has improved business agreat deal. If properly utilized, conversational marketing is bound to create a high ROI for brands. 

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