Marketing your law firm is the practice of attracting new potential clients to your law firm. This might include a mix of digital marketing, SEO, blogging, billboard ads, and many other tactics. But no matter how you approach it, law firm marketing can easily consume a lot of your time and energy.
It is a tricky balance between making sure you are investing your money and time wisely so that you can focus on running your law firm and practicing law. Knowing where to start is half the battle. It comes down to understanding which methods are most effective, depending on your marketing goals.
In this article, you will learn everything you need to know about properly marketing your law firm, from SEO to networking and everything in between. This includes understanding key digital marketing strategy for law firms, how to measure your efforts, helpful stats to inform your marketing choices, and the best tools to use.
Steps for marketing your law firm
With the right approach, you can easily develop and execute a large or small law firm marketing plan. Any goal is achievable, whether it is to create a sustainable solo practice or rapidly grow your firm.
Here are the areas to consider when creating a marketing strategy for your law firm.
1. Create a marketing budget
A well-thought-out marketing budget is a key component of any law firm business plan. To figure out how much you will need to invest in your law firm's marketing initiatives, you will need to identify your goals and determine how much revenue will be required to make it a reality. Then, you will need to look at how many cases per year you must bill to meet that revenue goal. This will vary depending on your practice area.
2. Build a well-designed law firm website
In the digital age, your law firm’s website is often a potential client’s first impression of you. It is your chance of making a great first impression on website visitors who are looking to hire a lawyer.As a good start, use quality photographs, clearly and concisely state the services you provide and practice areas you cover, highlight any awards, recognitions, or important experiences you have, and make sure your contact information is prominently displayed.
3. Ensure your site is search engine optimized
To get the most out of your law firm website, you need to ensure your site follows SEO best practices. Ensuring your site is well-designed is critical. This includes having useful, quality content. This is what search engines like Google—and the people who use them—are looking for.If you must attract potential clients in a particular area, make sure you also set up a Google Business listing. Make sure to provide a clear, useful description of your services, as well as contact information.
Your law firm website is one place potential clients can find you, but it is not the only place they might find you. From review sites like Yelp to your local state bar listing, there are plenty of opportunities to claim online profiles for free.