LEARN WHY ONE OF THE BIGGEST FASHION BRANDS IN THE WORLD REACHED OUT TO ME TO RUN THEIR MARKETING CAMPAIGN & MUCH MORE!

What Happened In Marketing & Advertising Last Week?

Meta announces new AI tools for Advertisers.
TikTok confirms test of Ad-free tier for EU users.
IG’s new option to share Stories to multiple audience lists.
X (formerly Twitter) planning to remove interaction counts in the main feed, only view count.
Google’s new Email Rules to impact marketers in 2024, heavily.
ARF launches new report on ‘Attention Measurement Validation Initiative’.

The One Trick That Will Help You Create The Perfect Email Sequence

All the successful brands in any niche use mail listing for some purpose.

If you have not yet incorporated an email list into your brand to communicate with your customers, then you are lacking behind in an ever advancing industry.

But stringing together random sentences and sending it to your customer could actually do more harm than good!

So, you might wonder, what is the perfect template for an email list? Does it even exist?

Click here to learn more about how to build the perfect email list that perfectly expresses your brand's voice!

Loyalty discount programs are the new rave.

Almost two-thirds of consumers are abandoning brand loyalty in favor of discounts and offers, according to research from the Data & Marketing Association (DMA).

Another research from American Express found 38% of customers demand simplicity from retail loyalty schemes, while 37% want the opportunity to redeem points for everyday spending and 36% want a good return on spend.

THE WORD "SUSTAINABILITY" IS LOSING IT's value!

In a recent research about Palm Oil, it was discovered that consumers prefer the label “free-from palm oil” instead of “sustainably produced palm oil”.

Considering that, WWF says banning or abandoning Palm oil isn’t the solution. The Research highlighted how overuse of word “sustainable” is making consumers lose trust in copywriting focused on talks about sustainability & natural production.

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