For years, I was on the digital marketing hamster wheel. I was creating content, driving traffic, and engaging with my audience, but I felt like there was a ceiling I just couldn't break through. I knew that webinars were a powerful tool for connecting with an audience on a deeper level and driving sales, but the thought of hosting live events day in and day out was exhausting.
That’s when I stumbled upon the concept of automated webinars, and my search led me to a tool that has since become the cornerstone of my marketing strategy: EverWebinar.
In this in-depth review, I want to take you on a journey through my personal experience with this platform. I’m going to share the good, the bad, and everything in between. This isn't a sales pitch; it's a real-world account of how I've used this tool to grow my business, what I've come to love about it, and the aspects that I feel could be improved.
I’ll be honest, I’m not the most tech-savvy person out there. The idea of setting up an entire automated webinar funnel felt daunting. I envisioned a steep learning curve, hours of frustration, and a final product that looked clunky and unprofessional. However, my initial experience with this platform was surprisingly smooth.
The user interface is incredibly intuitive. The platform guides you through the process of creating your first automated webinar with a step-by-step wizard. It breaks down what could be a complex process into manageable chunks, from uploading your pre-recorded video to configuring your registration pages and setting up your email notifications. I had my first webinar up and running in a matter of hours, not days.
What I particularly appreciated was the ability to use a video I had already created. You can easily link a video from platforms like YouTube or Vimeo, or upload your own file. This meant I could focus on creating a high-quality presentation without worrying about the technicalities of hosting it. For someone who was already familiar with creating video content, this was a huge plus.
The true magic of this platform lies in its automation capabilities. The ability to create an "evergreen" webinar that runs on autopilot has been a game-changer for my business. I can now literally make sales while I sleep.
Here’s what I love about the automation features:
Flexible Scheduling: I can set my webinar to be available at various times throughout the day, catering to different time zones. I can also offer "just-in-time" webinars, which create a sense of urgency by making it seem like a session is starting in the next few minutes. This has significantly boosted my registration rates.
Recurring Presentations: Instead of having to manually set up a new webinar each time, I can have my presentation run on a recurring schedule. This set-it-and-forget-it functionality has freed up so much of my time, allowing me to focus on other aspects of my business.
Automated Email Reminders: The platform sends out automated email and even SMS reminders to registrants, which has dramatically improved my attendance rates. I don't have to worry about manually following up with everyone who signs up.
Before using this tool, my income was directly tied to the hours I put in. Now, I have a system that works for me around the clock, generating leads and sales even when I'm not actively working.
One of my biggest initial concerns with automated webinars was that they would feel… well, automated. I was worried that my audience would feel disconnected and that the experience would lack the engagement of a live event. However, this platform has some incredibly clever features that help to simulate a live environment, and I’ve found them to be surprisingly effective.
The live chat simulator is a standout feature. I can pre-load a chat conversation that rolls out alongside my presentation. This creates the illusion of a bustling, interactive event. I can even inject my own live comments into the chat while a pre-recorded webinar is running, allowing me to answer questions in real-time and engage with my audience on a personal level. This hybrid approach offers the best of both worlds: the scalability of automation and the personal touch of live interaction.
Another feature I appreciate is the dynamic attendee display. This simulates a growing audience throughout the webinar, adding to the social proof and making the event feel more alive. You can even customize the peak number of attendees to create a realistic experience.
Ultimately, the goal of any webinar is to convert viewers into customers. This platform provides a suite of tools specifically designed to drive sales and a great return on investment.
The clickable offers and calls-to-action are incredibly powerful. I can create visually appealing offers that pop up at specific points during my presentation, making it easy for my audience to take the next step. I can also add a sense of urgency with countdown timers and limited-time offers, which has proven to be a highly effective sales tactic.
The detailed analytics and tracking have also been invaluable. I can see exactly how many people registered, who attended, how long they watched, and who clicked on my offers. This data allows me to constantly refine my presentations and marketing funnels for better results. I can even A/B split test my registration pages to see which designs and copy convert the best.
No tool is perfect, and my experience with this platform hasn't been without its frustrations. While the pros far outweigh the cons for me, there are a few areas where I think there's room for improvement.
My biggest gripe is with the page builder for the registration and thank-you pages. While there are a number of templates to choose from, the customization options are somewhat limited. I've often found myself wishing for more flexibility to create a truly unique and on-brand experience. While you can embed the registration form on your own website to get around this, it would be great to have more design freedom within the platform itself.
Another point to consider is that this platform is specifically for automated webinars. If you want to host live events, you'll need a separate tool. While the platform it integrates with for live webinars is excellent, it is an additional expense and another platform to learn. I do wish there was an all-in-one solution that seamlessly handled both live and automated events under one roof.
Finally, while the chat simulator is a fantastic feature, it's important to use it ethically. I've seen some marketers use it to create a completely fake sense of interaction, which can feel disingenuous to the audience. My approach has always been to be transparent that it's a pre-recorded event but to use the chat to answer questions live and provide real value.
Let's talk about the investment. The platform offers a couple of different pricing plans, an annual and a biennial option. The annual plan is currently priced at $499 per year, while the biennial plan is $874 for two years. There's also a 14-day trial available for just $1, which is how I got started. This trial gives you full access to all the features, so you can really get a feel for the platform before making a bigger commitment.
For me, the investment has paid for itself many times over. The ability to automate my sales process and reach a global audience 24/7 has had a significant impact on my bottom line. When I consider the time I've saved and the revenue I've generated, the annual fee feels more than reasonable. However, for those who are just starting out and on a tight budget, the upfront cost might be a consideration. There's no monthly payment option, so you do have to commit to at least a year.
EverWebinar uses a simple pricing model where every plan grants you full access to all features. The only difference between the plans is the billing cycle and the total cost.
Cost: $99 per month.
Who It's For: This plan is best suited for users who need maximum flexibility. If you're looking to test the platform thoroughly for a few months or have a short-term project, this pay-as-you-go option allows you to do so without a long-term commitment. It is, however, the most expensive option over the course of a year.
Cost: $499, billed once per year.
Who It's For: This is the most popular choice for a reason. It offers a substantial discount compared to paying monthly. This plan is ideal for entrepreneurs, marketers, and businesses who are committed to making automated webinars a central part of their strategy and plan to use the platform for at least a year.
Cost: $874, billed once every two years.
Who It's For: This plan delivers the best long-term value, locking in the lowest possible per-year price. It's the perfect option for established users and businesses who are confident in their webinar strategy and want to secure the best possible deal for the long haul.
All of these plans are backed by a 30-day risk-free money-back guarantee, giving you a full month to try the software and ensure it’s the right fit for your business before you fully commit.
Of course. Here is a detailed breakdown of EverWebinar's features and an explanation of its pricing plans, written without citations.
EverWebinar is built specifically to master the art of automated, evergreen webinars. Its entire feature set is engineered to deliver a seamless, engaging, and high-converting experience that runs on autopilot.
Flexible Scheduling System: This is the foundation of the platform. You can set your webinar to be available on specific dates and times, or you can create a recurring schedule, such as having it run every day at 10 AM, 2 PM, and 8 PM. This allows you to effortlessly cater to an international audience in any time zone.
"Just-In-Time" Webinars: This is a powerful psychological trigger that boosts registration rates. When a visitor lands on your registration page, this feature makes it seem as though the next webinar is starting in just a few minutes. This sense of imminence encourages immediate sign-ups.
On-Demand Access: For those who prefer instant gratification, you can give your audience the choice to "watch the replay now." This lets them bypass the schedule entirely and view your presentation immediately, capturing leads who might not want to wait.
Block Out Dates: To make your automated schedule appear more authentic, you can block out specific dates like holidays or weekends, preventing your webinar from being offered on those days.
Live Chat Simulator: This is arguably EverWebinar's standout feature. You can upload the chat log from a previous live event or write a new chat script from scratch. This pre-programmed conversation will then automatically scroll for your attendees during the presentation, creating the dynamic atmosphere of a busy, live event.
Hybrid Webinar Mode: You can get the best of both worlds with this feature. While your pre-recorded video presentation plays, you or a moderator can log in and participate in the chat box live. This allows you to answer questions and engage with your audience in real-time, adding a powerful personal touch to your automated event.
Dynamic Attendee Display: To build social proof, the system can simulate a realistic number of attendees in the webinar room. The count will appear to grow at the start of the event and then naturally decrease toward the end, just as it would in a live setting.
Live Sales Alerts: You can configure pop-up notifications to appear on screen, announcing when another "attendee" has just purchased your product or service. This leverages social proof and creates a fear of missing out, often encouraging others to buy.
Clickable Offers & Calls-to-Action: You can create eye-catching offer boxes with your product image, description, and a clickable button that appear at the exact moment you reveal them in your presentation. This makes it incredibly easy for attendees to move from viewing to purchasing.
Urgency and Scarcity Triggers: To drive immediate action, you can attach countdown timers to your offers or display a limited number of available units that decrease with each "sale." These classic marketing tactics are highly effective in a webinar environment.
Interactive Polls and Surveys: You can keep your audience engaged and gather valuable market research by launching polls and surveys during the presentation. This breaks up the presentation and makes the experience more interactive.
Downloadable Handouts: You can provide extra value by offering downloadable files directly within the webinar window. This is perfect for sharing cheat sheets, workbooks, or bonus content with your attendees.
Automated Email and SMS Reminders: The platform includes a robust built-in notification system. It automatically sends registration confirmations, multiple reminder emails leading up to the event, and even SMS reminders to maximize your attendance rate.
Behavior-Based Email Segmentation: This powerful feature lets you tailor your follow-up marketing based on what your audience did. You can set up separate email sequences for people who attended the entire event, those who left early, those who saw your offer but didn't buy, and even those who registered but never showed up.
In-Depth Analytics Dashboard: EverWebinar provides you with a wealth of data on your webinar’s performance. You can easily track key metrics like your registration page conversion rate, attendee rate, watch time, key drop-off points, and click-through rates on your offers. This data is essential for refining your presentation and sales funnel over time.
One of the things that has made this tool so effective for me is its ability to integrate with the other marketing tools I use. It seamlessly connects with a wide range of email autoresponders and CRMs. This means I can automatically add new registrants to my email list and segment them based on their behavior.
For example, I can tag people who attended the entire webinar differently from those who left early. This allows me to tailor my follow-up marketing messages for maximum impact. The ability to create these automated workflows has been a huge time-saver and has made my marketing much more effective.
So, after years of using this platform, would I recommend it? Absolutely, but with a caveat. This is a tool designed for a very specific purpose: creating and running automated, evergreen webinars. If that's what you're looking for, I believe it's one of the best solutions on the market. It's user-friendly, packed with powerful features, and has the potential to transform your business.
It has allowed me to break through the income ceiling I was facing and build a more scalable and sustainable business. It's not just a piece of software; it's a system that has given me more freedom and flexibility in my work.
However, if your primary focus is on hosting live webinars, or if you're looking for a more budget-friendly, month-to-month option, this might not be the right fit for you.
My journey with this automated webinar platform has been a largely positive one. It has empowered me to reach a wider audience, automate my sales process, and ultimately, grow my business in ways I never thought possible. If you're ready to embrace the power of automated webinars, I highly recommend giving it a try. The small investment for the trial period is well worth the opportunity to see if it can do for your business what it has done for mine.
Read complete Everwebinar review on my blog.