Event professional with over 6 years of hands-on experience managing brand activations, luxury programs, and international conferences across Asia—primarily based in Shanghai.

Career began in hospitality and evolved into event operations, leading the execution of large-scale events such as the Dior Global Dealer Conference and Seatrade Maritime Awards. Known for calm, structured coordination of vendor teams, venue logistics, and bilingual communications.

Experience spans both in-house event teams and freelance support roles, covering conferences, product launches, incentive trips, and charity galas. Collaborates effectively with internal stakeholders, PR partners, and cross-border clients to ensure brand-aligned delivery.

Postgraduate studies in Event Management (Toronto) expanded understanding of multicultural audience engagement and North American planning styles.

Recognized for detail-oriented execution, guest-first thinking, and a steady presence in fast-paced environments. Fluent in Mandarin and English.

Event Manager with 5+ years of experience delivering conferences, incentive travel programs, and brand events across Asia and Canada. Skilled in cross-functional logistics, bilingual team communication, and on-site execution.

Clients include Dior, Estée Lauder, Hugo Boss, and Mindshare.

✨ Full resume available upon request.

📩 wushihrong@gmail.com | LinkedIn Profile

Led event logistics and guest services for a high-profile global sales meeting.

• Role: Managed international team coordination and venue logistics

• Challenge: Multilingual delegates required highly detailed planning

• Solution: Developed multilingual communication plans and detailed execution timeline

• Result: 95%+ guest satisfaction with seamless conference flow

Resolved a last-minute vendor misalignment issue involving stage orientation. Acted as bilingual liaison to realign layout and ensure lighting functioned as planned.

• Role: Managed logistics across 3 floors

• Challenge: Stage misalignment impacting lighting

• Solution: Immediate vendor-client coordination and adjustment

• Result: Seamless event praised by client team

Planned and managed a high-end incentive travel program, ensuring smooth execution and guest satisfaction.

• Role: Curated VIP experiences, private screenings & gala dinners.

• Challenge: Transforming a simple venue into a premium experience.

• Solution: Enhanced venue with luxury decor & lighting.

• Result: Strengthened distributor relationships, earning high satisfaction.

Executed a luxury fragrance product launch, coordinating venue and media interactions.

• Role: Venue coordination, media session management

• Challenge: Ensuring high-quality media coverage and guest experience

• Solution: Tailored media sessions and detailed coordination with venue staff

• Result: Successful launch with high media satisfaction

Managed event logistics for a large-scale charity gala involving multiple sponsors.

• Role: Managed sponsorship coordination and venue logistics

• Challenge: Complex logistical coordination with multiple sponsor demands

• Solution: Structured planning and proactive sponsor communication

• Result: Raised $580K+, exceeded fundraising goals

Gained hands-on exposure to North American event standards through freelance coordination and volunteer involvement in Toronto. Strengthened bilingual communication, guest logistics planning, and on-site adaptability in multicultural environments.

Freelance Projects

• Business Award Ceremony – Developed themed concept and guest flow strategy under tight budget and time constraints; proposal approved by client.

• Cultural Showcase – Supported VIP coordination and multilingual guest flow on-site, ensuring smooth program execution.

Volunteer Engagements

• RC Show 2024 – VIP & Media registration, hospitality support.

• Scarborough Walk of Fame – Assisted with VIP protocol and event logistics.

• SHN Zoo Day – Managed attendee engagement and directions.

• Harbourfront Centre – Rotated roles including front-of-house, donation facilitation, and craft activity guidance for families.