If you are planning a corporate event and need to hire an event agency, you may be wondering what to look for in an event planner and even how to find an event planner in the first place. . If so, read on! After being closely involved with many events and their organization, here are our top 10 tips on choosing an event management company.
How to choose an Event Marketing Agency
1. Plan your event goals
Before you can even consider approaching an event agency, you must have discussed with your team what exactly you want to achieve from the event. If you don't have a solid plan for your event, there is nothing for an event agency to do.
2. Set your budget in advance
Similar to planning your event goals, you need to know what your budget for an event agency is before you can look into hiring an event coordinator. There is no point approaching an event agency that you think is a perfect fit for your event if they are out of your budget range!
3. Consider word-of-mouth options
Don't discount the power of word of mouth when you're looking at how to hire event planners. Ask around in your network of like-minded professionals if they've had a particularly good experience with an event agency and, if they have, start your search there.
4. Look for a company with relevant experience
There are so many event agencies that it can be difficult to filter through which one is going to be the perfect fit for you and your particular event. However, you should look for event agencies that have experience in planning and managing events of the same nature as the one you will be proposing.
5. Focus on the event agency's expertise in your initial interviews
Make this a key talking point when you first approach a potential event agency, to put your preference for an event agency's expertise and experience into action.
6. Choose an event planner who is interested in your event goals
A true green flag to look for in an event organizer is when they seem genuinely excited by the event plan you are proposing. This suggests that they are going to get behind your ideas and that you can really work collaboratively to achieve the best possible event.
7. Check the references of the event agency
If you like what you're hearing from an event agency, see what other people have to say about them! Checking references is an essential step when it comes to hiring an event coordinator to ensure that they are reliable and will meet your expectations.
8. Check that the event agency has the right equipment
This step of course depends on the type of event you are hosting, but if you need your event coordinator to provide some equipment for your event, you should make it clear with them that this is something that They will be able to complete
9. Be able to work closely with your event planner to accomplish your goals
You should make sure that you meet with your potential event coordinator and be able to see yourself successfully working on your event.
10. Choose an innovative event planner
Although you will be pitching your event ideas to your event planner, you want to make sure that they are full of ideas and creativity to give your event that extra edge.