E-commerce artifacts 

 Seasonal budgets and bids

 I showcase my knowledge of Seasonality which is the regular and predictable fluctuation of e-commerce traffic around special holiday events and weather on a quarterly or yearly basis.

 I consider seasonality when planning my budget and bidding strategies for a given reason, and in this activity, I calculated the projected ROAS (return on ad spent) amount, calculated projected profits, and labeled the point of diminishing returns to recommend a budget during a seasonal holiday period.

 I also analyzed the projected Revenue-per-click on certain days during the holiday period and calculated how much to adjust bids on those days. (see bidding calendar tab)

Evaluate the checkout process for an e-commerce store

 I evaluated the checkout process for an e-commerce store.

 my task was to identify the reasons why customers are abandoning the checkout process and provide suggestions for how to improve the checkout process, reduce card abandonment, and improve the customer experience therefore leading to more sales.

Write a customer satisfaction survey

I wrote a post-purchase customer satisfaction survey to identify areas for improvement with a company's products and online shopping experience. 

This showcases my ability to craft a survey with the appropriate questions (demographics questions, satisfaction scale metrics, net promoter score questions, and open-ended questions) after a customer makes a purchase.

Create an internal marketing proposal

In this task, I reviewed a scenario and created an internal marketing proposal to increase brand awareness. Within this proposal, I considered the budget, timeline, and supporting data. 

 Create a marketing report presentation

I present an End-of-Year Marketing Report for the Synclair Verde Lamp Company.