According to our latest market study on "Europe Probiotic Supplements Market Forecast to 2028 – COVID-19 Impact and Analysis – by Product Type (Capsules & Tablets, Gummies, Powder, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)," The Europe probiotic supplements market value was at US$ 1,675.37 million in 2021 and is projected to reach US$ 2,673.96 million by 2028; it is expected to grow at a CAGR of 7.1% from 2022 to 2028.

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Market Introduction
Probiotic supplements consist of live microorganisms that promote digestive and immune health. By enhancing nutrient absorption, they strengthen immunity and reduce the risk of chronic diseases and infections. In Europe, a growing focus on digestive wellness is driving the expansion of the probiotic supplements market.

Market Overview and Dynamics
The increasing popularity of gummy-format probiotic supplements is a key factor propelling market growth. European consumers are seeking health benefits without compromising on taste, leading to a surge in demand for probiotic gummies. These gummies come in a variety of flavors, are cost-effective, and are easier to consume than traditional pills. Adults are turning to gummies due to pill fatigue, while children prefer them over pills, tablets, and capsules due to their candy-like appeal.

To meet this growing demand, manufacturers are innovating with low-sugar, plant-based, gluten-free, and clean-label probiotic gummies. Additionally, they are introducing products with a wide range of flavors to attract more consumers. For example, Wren Laboratories, a UK-based dietary supplements company, launched Optibac adult probiotic gummies infused with Bacillus coagulans Unique IS-2, along with vitamin D, zinc, calcium, and prebiotic FOS. Such innovations are expected to gain traction among European consumers, further driving market growth.

Key Market Segments
The Europe probiotic supplements market is segmented based on distribution channel and product type:

• By Distribution Channel:

  • Specialty Stores: Held the largest market share in 2021. These stores, including pharmacies and nutrition shops, offer an extensive range of probiotic supplements from various brands. Consumers prefer specialty stores due to expert guidance, high-end customer service, and attractive deals.

  • Supermarkets & Hypermarkets

  • Online Retail

  • Others

• By Product Type:

  • Gummies: Expected to register the highest CAGR over the forecast period. Their palatable nature and availability in various flavors make them a preferred choice among children and adults for gut health maintenance.

  • Capsules & Tablets

  • Powder

  • Others

Major Companies and Market Sources
The report references a combination of primary and secondary sources, including company websites, annual and financial reports, government documents, and statistical databases. Notable companies in the Europe probiotic supplements market include:

• Nature’s Bounty

• Pharmavite LLC.

• Biogaia

• Herbalife Nutrition Ltd.

• Bayer AG

• GNC

• Nature’s Way Products, LLC

• SFI Health

• Amway

• Church & Dwight Co, Inc.

Reasons to Purchase the Report

• Gain insights into the European probiotic supplements market landscape and identify high-return segments.

• Stay competitive by understanding the evolving market dynamics.

• Strategically plan mergers, acquisitions, and partnerships by targeting the most promising market segments.

• Make informed business decisions based on a comprehensive performance analysis of market segments.

• Obtain revenue forecasts for different segments from 2020 to 2028.

This structured approach provides a clearer overview while maintaining all essential details. Let me know if you'd like any further refinements!

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Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights