Digital Leadership

Being Alert to Viral Contents 

Studies have found that viral content has a negligible impact on a company’s long-term social engagement. Posting regularly to selected channels is the right one for senior executives. It cuts to the heart of what it means to lead: consistently connecting with people and inspiring them, building credibility and trust rather than trying to grab headlines or attention.

Trust Is Everything

One executive has a track record of online posts, ranging from serious thought leadership to content revealing their career journey, values and interests. The other has posted infrequently.  It’s obvious which leader is better practiced in delivering their message, better positioned to make sure that they are heard – and, crucially, which one is more likely to be believed.

Engaging with Customers and Employees

Connecting and engaging with customers and employees where they are – that holds immense potential for leaders. Leaders’ pride in their companies empowers employee advocates to amplify that message. It also allows leaders to highlight social causes that are important to them or their company, and to speak directly to customers. And choosing to be on social media signals leaders are transparent and open to candid feedback.

Digital Leadership vs Digital Transformation

More and more studeis show that stakeholders expect executives to use social media to lead in the digitally enabled world. But it has never been more important to get it right. Leaders who understand the importance of communicating online build authentic, trusted platforms that advance business objectives and lead to tangible, real-world outcomes.