My name is Keanu Le-Roux and I started ETRNL LEGACY on the basis of spreading art. Since a young age I've felt a comfort in expressing myself through disciplines of art such as music, drawing and even writing. 

At the age of 20 years old I realised  that I would never be satisfied in a factory, though I've learnt many things regarding woodwork and even spraypainting - it was never my calling. So as my contract expired in November of 2022, I took it upon myself to become an entrepreneur.

I recieved a small bonus for my employment and vowed to spend it wisely. I took that money and invested it into my brand as an artist selling merchandise. I never thought I would say this, but it really was not easy.

In my first year of trying to create a brand, I've encountered so many hiccups on my way. Starting out by just delivering a service with printing primarily on T-Shirts - I experienced a harsh truth.  Before I had started, I was excited and orders from people I knew were coming in. But this soon became stagnant and only 5 months into starting my business I was standing still. 

I never had business subjects on my school, so I was diving into the deep end. Taking the same approach I had with guitar or anything for that matter, I armed myself with Youtube tutorials. This is when things started changing...

If theres anything i'm proud of doing - its perservering. It took a really long time to kill my victim mentality. There are certain things in life that requires getting uncomfortable, being embarrassed &  ACTUALLY making it happen .

From starting with only a heat press, vinyl cutter and sublimation printer - I taught myself to stretch my own screens, digitise my drawing, marketing and swallowed some tough pills. 

Now that I look back, it was so necessary to feel that depression & loss of direction - it redirected me onto the right course. I wouldn't do anything different. Im glad I took the plunge and jumped so I could fly.