Franchising is a retail business strategy in which the franchiser and the franchisee work together. The franchisor allows the franchisee to utilise the specified retail brand name and business model if the franchisee agrees to the terms, conditions, and revenue clauses.

Franchise management software is a technology that helps franchisers and franchisees interact effectively to handle important company tasks such as sales, customer relationships, branding, inventory management, marketing, and more.

The software has a number of advantages for both the franchisor and the franchisee, the most important of which are greater client retention and sales. Incorporating a franchise management system helps streamline critical retail processes and collect crucial market information allowing retailers to leverage the franchise chains.

There's only one version of the truth when it comes to your sales, inventories, and CRM.

From a private label/perspective principal's as well as a Master Franchisee/perspective, Franchisee's the ETP V5 suite provides a full solution for both the Franchisor and the Franchisee business models. In a multi-location and multi-concept situation, the ETP Store solution enables merchants to deliver a single sales management, customer relationship management, inventory management, and retail shop floor management platform.

The programme proved to be a comprehensive solution for both franchisees and franchisors, including unified sales management, customer relationship management, inventory management, retail shop floor management, and more, resulting in a holistic and strong franchisee-maintained and managed system.