This project aims to reflect on the role of ethics in design and on how the decisions made by designers can affect both users and society as a whole. We start from the idea that design is not a neutral practice, since every decision made during the creative process has social, cultural, economic, and environmental consequences.
Throughout the project, we explore different dimensions of ethical design. First, we reflect on the responsibility of design professionals and the contradictions that may arise between personal values and market demands. We also examin the importance of understanding ethics, not only as an individual responsibility but also as a collective practice capable of promoting meaningful change within the design field.
We also analyse the impact of digital design on user experience (UX). Concepts such as accessibility, inclusion, persuasive design, and so-called "dark patterns" demonstrate how design can help people navigate digital environments more easily, but also how it can influence behaviour and decision-making, that's why we believe that digital experiences should be transparent, accessible, and respectful of users.
Finally, we explore the relationship between design, production and consumption, considering more sustainable and responsible ways of creating products. We also reflected on the role consumers play in encouraging ethical practices through informed and conscious purchasing decisions.
In conclusion, we believe that ethics should be present throughout every stage of the design process. Although there are limitations imposed by the current economic system, designers, companies and consumers all have the ability to contribute to building more inclusive, sustainable and fair models that generate a positive impact on society.
