Etayankara (Murli) Muralidharan is a professor of International Business, Marketing, & Strategy at MacEwan University's School of Business. He has a PhD in business administration from the University of Manitoba, Canada. He has an undergraduate degree in engineering from the Indian Institute of Technology and post graduate qualifications from the Indian Institute of Management. Prior to joining the PhD program, he was in various divisions of the Tata Group for over 2 decades, in the areas of International Business, Marketing, & Business Excellence. He has also been regional manager for Tata International Limited in Latin America, located in Uruguay. His teaching and research interests stem from the experiences he has had in the corporate world.